United Kingdom Spa Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

With the UK’s increasingly ageing population, the demand for wellness services like spas is growing. According to government estimates, 3.3 million people aged 65 years and over were living alone in England and Wales in 2021. Older consumers are increasingly seeking treatments that focus on relaxation, pain relief, and improving the overall quality of life, such as massages, skincare, and hydrotherapy. Many older adults view spas to manage age-related conditions like joint pain or stress, thus contributing to the growth of the sector. Additionally, spa offerings tailored to senior citizens, such as mobility treatments or age-specific skin care, are becoming more popular.

Rising disposable income, particularly among middle and upper-income groups, is increasing their spending power to indulge in luxury and wellness services. This has made spa treatments, often viewed as a premium service, more accessible to a larger portion of the population. According to the UK government, the median disposable income of the richest one-fifth of the population increased by 1.6% to EUR 66,000 in 2022. As their income rises further, the demand for spa services among this demographic group is expected to witness a sharp surge.

The increasing sales of beauty and skincare products is a significant driver for the spa market in the country. According to the UK Cosmetics Toiletry and Perfumery Association (CTPA), the industry's total value soared by 9.7% year-on-year in 2023, reaching a value of EUR 9.56 billion. As more people invest in cosmetics, they also seek professional treatments that complement their home skincare routines. Spas are capitalising on this trend by offering specialised facials, anti-ageing therapies, and other services that cater to consumers’ growing interest in enhancing their appearance. Moreover, the rise in cosmetic treatments such as Botox, dermal fillers, and skin rejuvenation in spa settings has broadened the appeal of spas beyond traditional wellness treatments, attracting a more diverse clientele.

Advancements in wellness technology, such as cryotherapy, infrared saunas, and virtual wellness experiences, are entering the spa market. As consumers become more tech-savvy and interested in personalised health and wellness, spas are incorporating digital tools to enhance the customer experience. For instance, virtual consultations with beauty experts, skin analysis technology, and AI-powered treatments are key trends that attract consumers looking for innovative and customised solutions. This integration of technology helps spas offer cutting-edge treatments, positioning them as more than just relaxation spaces, but as wellness hubs that promote health, beauty, and longevity.