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The perfume market in the United Kingdom is geared towards a significant surge due to rising demand for natural and native fragrances, growing personal hygiene concerns, increase in disposable income, surging online sales, customization of fragrances, and changing consumer behavior. Also, due to growing environmental consciousness, the demand for sustainable and ethically sourced perfumes is gaining traction in the country.
Moreover, increasing social media usage has influenced beauty trends and provided emerging and prominent market players with a highly engaging platform to promote their fragrances to a diverse segment of consumers around the world and enhance brand visibility with minimum input. Another factor influencing the market growth is celebrity endorsements as it creates brand awareness in the long term and offers a built-in consumer base to the companies, which increases sales and boosts market expansion. For instance, In May 2024, Jo Malone London owned by Estee Lauder Companies Inc. announced British actor Tom Hardy as the ambassador for their new Cypress and Grapevine Cologne to expand its footprint in the male self-care market.
Also, market players are constantly investing in creative and smart packaging that focuses on artistic expression and sustainability as it directly impacts consumer appeal and facilitates identity formation. For instance, the Prada Paradox Intense, released in 2024, is equipped with an industrial and modern design with red detailing and a sleek matte finish that reflects the masculine nature of the perfume.
United Kingdom Perfume Market Size
United Kingdom Perfume Market Growth
United Kingdom Perfume Market Share
United Kingdom Perfume Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 2.95 billion.
The United Kingdom perfume market is estimated to grow at a CAGR of 3.6% between 2024 and 2032.
The United Kingdom perfume market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 4.07 billion by 2032.
The market is being driven by increase in income level, rising number of working women, diversification of fragrances, and emergence of unisex perfume brands.
The key trends aiding the market include an increase in consumer-centric and sustainable packaging, thriving e-commerce sector, and increasing brand endorsement by celebrities.
The various types of perfumes are parfum, eau de cologne (EDC), eau de parfum (EDP), and eau de toilette (EDT), among others.
The major players in the market are Estee Lauder Companies Inc., Chanel SA, LVMH Moet Hennessy Louis Vuitton, Hermès International S.A, Shiseido Co., Ltd., Burberry Group PLC, Dolce & Gabbana, Kering SA, PVH Corp., Ralph Lauren Corporation, and Natura &Co., among others.
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