Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

United Kingdom Perfume Market Size

The United Kingdom perfume market reached approximately USD 2.95 billion in 2023. The market is projected to grow at a CAGR of 3.6% between 2024 and 2032, reaching a value of around USD 4.07 billion by 2032.

United Kingdom Perfume Market Report Summary Description Value
Base Year USD Billion 2023
Historical period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 3.0
Market Size 2032 USD Billion 4.1
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 3.6%
CAGR 2024-2032 - Market by Region Scotland 4.0%
CAGR 2024-2032 - Market by Region Wales 3.8%
CAGR 2024-2032 - Market by Type Eau De Parfum (EDP) 4.4%
CAGR 2024-2032 - Market by Distribution Channel Offline 7.9%
Market Share by Region England 58.0%

United Kingdom Perfume Market Outlook

  • As per industry reports, in 2023, the UK’s exports of perfumes and toilet waters accounted for a total value of USD 743,786.44K.
  • As per industry reports, the perfumes and toilet waters were majorly exported to the Netherlands, Ireland United States, Belgium, and Australia in 2023.
  • Scotland and Northern Ireland are expected to grow at a CAGR of 4.0% and 3.2% respectively between 2024-2032.

United Kingdom Perfume Market Growth

The perfume market in the United Kingdom is geared towards a significant surge due to rising demand for natural and native fragrances, growing personal hygiene concerns, increase in disposable income, surging online sales, customization of fragrances, and changing consumer behavior. Also, due to growing environmental consciousness, the demand for sustainable and ethically sourced perfumes is gaining traction in the country.

Moreover, increasing social media usage has influenced beauty trends and provided emerging and prominent market players with a highly engaging platform to promote their fragrances to a diverse segment of consumers around the world and enhance brand visibility with minimum input. Another factor influencing the market growth is celebrity endorsements as it creates brand awareness in the long term and offers a built-in consumer base to the companies, which increases sales and boosts market expansion. For instance, In May 2024, Jo Malone London owned by Estee Lauder Companies Inc. announced British actor Tom Hardy as the ambassador for their new Cypress and Grapevine Cologne to expand its footprint in the male self-care market.

Also, market players are constantly investing in creative and smart packaging that focuses on artistic expression and sustainability as it directly impacts consumer appeal and facilitates identity formation. For instance, the Prada Paradox Intense, released in 2024, is equipped with an industrial and modern design with red detailing and a sleek matte finish that reflects the masculine nature of the perfume.

United Kingdom Perfume Market

United Kingdom Perfume Industry Segmentation

“United Kingdom Perfume Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

CAGR 2024-2032 - Market by Type
Eau De Parfum (EDP) 4.4%
Eau De Toilette (EDT) 4.0%
Parfum 3.5%
Others 3.2%
Eau De Cologne (EDC) 3.1%

Market Breakup by Type

  • Parfum
  • Eau De Cologne (EDC)
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Others

Market Breakup by Product Type

  • Mass
  • Premium

Market Breakup by End User

  • Men
  • Women
  • Unisex
CAGR 2024-2032 - Market by Distribution Channel
Offline 7.9%
Online 3.1%

Market Breakup by Distribution Channel

  • Offline
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Convenience Stores 
    • Others
  • Online
CAGR 2024-2032 - Market by Region
Scotland 4.0%
Wales 3.8%
England 3.5%
Northern Ireland 3.2%

Market Breakup by Region

  • England
  • Wales
  • Scotland
  • Northern Ireland

United Kingdom Perfume Market Share

Based on distribution channel, the market is divided into offline and online. Offline distribution channels such as supermarkets and hypermarkets, convenience stores, and specialty stores, among others, are preferred by customers due to the availability of testers, and security against fake products guaranteed by the outlets. They also facilitate a seamless experience for beginners by providing guides for help in choosing the right fragrance. On the other hand, online channels offer greater convenience and help in making informed purchases by price comparison and review analysis, which is driving market expansion. Thus, online channels are expected to grow at a CAGR of 7.9% over the forecast period.

Market Share by Region
England 58.0%
Wales XX%
Scotland XX%
Northern Ireland XX%

Leading Companies in United Kingdom Perfume Market

Market players are continuously following key trends and developing a diverse range of fragrances.

  • Estee Lauder Companies Inc.
  • Chanel SA
  • LVMH Moet Hennessy Louis Vuitton
  • Hermès International S.A
  • Shiseido Co.,Ltd.
  • Burberry Group PLC
  • Dolce & Gabbana
  • Kering SA
  • PVH Corp.
  • Ralph Lauren Corporation
  • Natura &Co.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Product Type
  • End User
  • Distribution Channel
  • Region
Breakup by Type
  • Parfum
  • Eau De Cologne (EDC)
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Others
Breakup by Product Type
  • Mass
  • Premium
Breakup by End User
  • Men
  • Women
  • Unisex
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • England
  • Wales
  • Scotland
  • Northern Ireland
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Estee Lauder Companies Inc.
  • Chanel SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Hermès International S.A.
  • Shiseido Co.,Ltd.
  • Burberry Group PLC
  • Dolce & Gabbana S.r.l.
  • Kering SA
  • PVH Corp.
  • Ralph Lauren Corporation
  • Natura &Co.
  • Others

United Kingdom Perfume Market Report Snapshots

United Kingdom Perfume Market Size

United Kingdom Perfume Market Growth

United Kingdom Perfume Market Share

United Kingdom Perfume Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 2.95 billion.

The United Kingdom perfume market is estimated to grow at a CAGR of 3.6% between 2024 and 2032.

The United Kingdom perfume market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 4.07 billion by 2032.

The market is being driven by increase in income level, rising number of working women, diversification of fragrances, and emergence of unisex perfume brands.

The key trends aiding the market include an increase in consumer-centric and sustainable packaging, thriving e-commerce sector, and increasing brand endorsement by celebrities.

The various types of perfumes are parfum, eau de cologne (EDC), eau de parfum (EDP), and eau de toilette (EDT), among others.

The major players in the market are Estee Lauder Companies Inc., Chanel SA, LVMH Moet Hennessy Louis Vuitton, Hermès International S.A, Shiseido Co., Ltd., Burberry Group PLC, Dolce & Gabbana, Kering SA, PVH Corp., Ralph Lauren Corporation, and Natura &Co., among others.

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