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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

United Kingdom Online Video Platforms Market Size

The United Kingdom online video platforms market is projected to grow at a CAGR of 7.1% between 2025 and 2034.

United Kingdom Online Video Platforms Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion XX
Market Size 2034 USD Billion XX
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 7.1%
CAGR 2025-2034 - Market by Enterprise Size Live Streaming 7.4%
CAGR 2025-2034 - Market by Industry Vertical Education 8.1%
CAGR 2025-2034 - Market by Region Wales 12.1%
2024 Market Share by Region England 83.1%

United Kingdom Online Video Platforms Market Outlook

  • As per industry reports, the United Kingdom accounted for a total number of 56.2 million YouTube users.
  • As per reports, in 2022, children in the UK spent 70 minutes on TikTok and 66 minutes on YouTube, per day.
  • Live streaming is expected to grow at a CAGR of 7.4% over the forecast period of 2025 and 2034.

United Kingdom Online Video Platforms Market Growth

The online video platforms market is poised for substantial growth due to several factors. These include expanding internet connectivity, wide availability of digital gadgets such as smartphones and tablets, changing viewing preferences, a rise in demand for authentic and original content, and rapid advancements in technology to offer a superior viewing experience to consumers.

Moreover, as a result of the heightened popularity of short-form videos, market players are constantly devising new strategies to make themselves stand apart from competitors, drive viewer engagement, boost SEO and increase traffic on their platforms. For instance, the integration of social media with video platforms has made content discovery and feed optimization easier for both creators and the target audience as it allows seamless access to a range of videos on various social media platforms and reduce digital fatigue.

Furthermore, companies are utilizing data analytics and artificial intelligence tools for protecting content and elevating user experience while managing video streaming processes such as content recommendation and clip selection to stand out in the competitive market. For instance, in 2024, Vimeo introduced its AI-powered video hub catering to teams and businesses through innovative features such as capture, video library, and Vimeo events, which has led to market expansion in the region.

United Kingdom Online Video Platforms Market

United Kingdom Online Video Platforms Industry Segmentation

“United Kingdom Online Video Platforms Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Solution
  • Services

Market Breakup by Type

  • Video Processing
  • Video Management
  • Video Distribution
  • Video Analytics
  • Others

Market Breakup by Streaming Type

  • Live Streaming
  • Video On Demand
CAGR 2025-2034 - Market by Enterprise Size
Live Streaming 7.4%
Video On Demand XX%

Market Breakup by End Use

  • Media and entertainment
  • BFSI
  • Retail
  • Education
  • IT and telecom
  • Others
CAGR 2025-2034 - Market by Industry Vertical
Education 8.1%
Retail 7.6%
Media and Entertainment 7.3%
BFSI XX%
IT and Telecom XX%
Others XX%

Market Breakup by Region

  • England
  • Wales
  • Scotland
  • Northern Ireland
CAGR 2025-2034 - Market by Region
Wales 12.1%
Scotland 11.6%
England XX%
Northern Ireland XX%

United Kingdom Online Video Platforms Market Share

Based on end use, the market is divided into media and entertainment, BFSI, retail, education, IT, and telecom, among others. The media and entertainment sector is expected to grow at a CAGR of 7.3% between 2025-2034 as media inherently uses video platforms to stream TV shows, films, music, and user-generated content. On the other hand, the retail sector uses them for live shopping events and product tutorials. The IT and telecom sectors use them for customer support tutorials and advertising. While the education sector and BFSI sector deploy online video platforms for online learning and informative content respectively. This indicates a high demand for video platforms across all sectors, which drives market growth in the region.

2023 Market Share by Region
England 83.1%
Wales XX%
Northern Ireland XX%
Scotland XX%

Leading Companies in United Kingdom Online Video Platforms Market

Market players are developing strategies and leveraging technology to engage the audience and alleviate data privacy concerns.

  • IBM Corp.
  • Kaltura, Inc.
  • Brightcove Inc.
  • Google LLC (YouTube)
  • Panopto, Inc.
  • LongTail Ad Solutions, Inc. (JW Player)
  • Dacast Inc.
  • Vimeo, Inc.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Type
  • Streaming Type
  • End Use
  • Region
Breakup by Component
  • Solution
  • Services
Breakup by Type
  • Video Processing
  • Video Management
  • Video Distribution
  • Video Analytics
  • Others
Breakup by Streaming Type
  • Live Streaming
  • Video On Demand
Breakup by End Use
  • Media and entertainment
  • BFSI
  • Retail
  • Education
  • IT and telecom
  • Others
Breakup by Region
  • England
  • Wales
  • Scotland
  • Northern Ireland
Market Dynamics
  • SWOT Analysis 
  • Porter's Five Forces Analysis 
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corp.
  • Kaltura, Inc.
  • Brightcove Inc.
  • Google LLC (YouTube)
  • Panopto, Inc.
  • LongTail Ad Solutions, Inc. (JW Player)
  • Dacast Inc.
  • Vimeo, Inc.
  • Others

United Kingdom Online Video Platforms Market Report Snapshots

United Kingdom Online Video Platforms Market Size

United Kingdom Online Video Platforms Market Growth

United Kingdom Online Video Platforms Market Share

United Kingdom Online Video Platforms Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 7.1% between 2025 and 2034.

The major drivers are technological progress, increased internet penetration, increasing affordability of smart phones, tablets, laptops, and other devices, and improvements in broadband networks and mobile technology.

The key trends of the online video platforms market in the United Kingdom include increasing demand for original and regional content, integration with social media, and artificial intelligence, among others.

The market is segmented into live streaming and video on demand based on streaming type.

Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, and online, among others.

The key players in the market are IBM Corp., Kaltura, Inc., Brightcove Inc., Google LLC (YouTube), Panopto, Inc., LongTail Ad Solutions, Inc. (JW Player), Dacast Inc., and Vimeo, Inc., among others.

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