The United Kingdom men’s underwear market is projected to grow at a CAGR of 4.10% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
According to the World Bank, the male population in the UK was about 33 million in 2022, which constituted 49% of the total population.
The UK Government's data indicates there is a rise of 43% in household expenditure from Q1 2020 to Q1 2021, reaching 7,058 million euros.
According to the UK Government, 2022 was the UK’s hottest year on record, generating a need for better design to avoid skin concerns.
Compound Annual Growth Rate
4.1%
2026-2035
*this image is indicative*
Briefs are mostly used by athletes as they provide them with better fitting, providing better support and coverage. Also, there is very little contact between the fabric and the leg, providing less chance of chafing. These benefits cater to both athletes and fitness enthusiasts, thus boosting the growth of the growth of the United Kingdom men’s underwear market.
In February 2024, Aussie underwear brand Step One made history by becoming the first clothing brand to receive FSC accreditation in the UK. This significant achievement was complemented by a strategic partnership with John Lewis, aimed at reaching a broader audience. To mark this collaboration, Step One offered £10 discount on any single pair of underwear purchased online through John Lewis.
Boxer briefs find their application in day-to-day activities, providing better support and flexibility by combining the design of briefs with looser fittings like boxers. These looser fits allow better airflow allowing it to be suitable for lounging and sleepwear.
United Kingdom Men’s Underwear Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Fabric
Market Breakup by Region
In the men's underwear industry, cotton offers comfort, breathability, and hypoallergenic features, making it perfect for daily wear and those with sensitive skin. Meanwhile, polyester provides durability, moisture-wicking properties, fast drying, and flexibility, making it ideal for active lifestyles and extended wear. Both fabrics offer a wide range of styles, easy maintenance, and affordability, meeting various consumer preferences.
The United Kingdom men’s underwear market offers an extensive range of exclusive designs targeting a particular set of consumers. This variety allows users to find the perfect fit according to their needs, whether it’s comfort, flexibility, gym use, or another purpose.
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The market is projected to grow at a CAGR of 4.10% between 2026 and 2035.
The underwear market is categorised according to the type, which includes briefs, boxer briefs, trunks, and boxers.
The market key players are PVH Corp. (Calvin Klein Inc.), Jockey International, Inc., Adidas AG, Ralph Lauren Corp, Levi Strauss & Co., Hugo Boss AG, American Eagle Outfitters Inc., French Connection (London) Limited, Sunspel Ltd., HANRO, among others.
Based on the fabric, the market is divided into cotton, polyester, modular, and nylon underwear.
The market is broken down into England, Wales, Scotland, and Northern Ireland.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Fabric |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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