United Kingdom Makeup Market Report and Forecast 2025-2034

United Kingdom Makeup Market Size

The United Kingdom makeup market reached USD 1.02 billion in 2024. The market is expected to grow at a CAGR of 3.9% between 2025 and 2034, reaching almost USD 1.44 billion by 2034.

Key Takeaways:

• According to the Office for National Statistics, retail sales of pharmaceutical, medical, cosmetic, and toiletry goods in Great Britain surged by 10.2% in 2022 compared to the previous year.

• The UK has the world's third-largest eCommerce market, trailing only China and the U.S. Consumer eCommerce now commands a significant share, representing 36.3% of the total retail market as of January 2021, with eCommerce revenue projected to reach USD 285.60 billion by 2025. In 2022, UK online sales achieved their highest annual growth since 2007, increasing by 36%.

The United Kingdom makeup market is expected to witness solid value growth despite economic uncertainties and Brexit implications. This growth mirrors trends across Europe, with a notable emphasis on quality and premiumization, along with increased regional player presence. Despite disruptions caused by the COVID-19 pandemic, the market has rebounded post-restrictions, benefitting from a renewed focus on premium cosmetic products.

A key driver in the UK cosmetics sector is the growing demand for natural and organic products, fuelled by rising consumer awareness and preferences for safer alternatives to synthetic ingredients. This shift has led to a surge in products containing natural extracts like essential oils, vegetable saps, and plant-derived oils.

E-commerce has also emerged as a major growth catalyst, especially post-pandemic, with the UK exhibiting high internet penetration rates and a strong affinity for online shopping. The shift towards online retail has been accelerated by factors such as competitive pricing, promotions, and the convenience of shopping from home.

Social media influencers and online platforms play a pivotal role in driving consumer interest and accessibility to beauty trends and products. The evolving consumer concerns around wellness and self-care have contributed to increased demand for skincare and sun protection products, further propelling the United Kingdom makeup market development.

Market Segmentation

United Kingdom Makeup Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Powders

• Gels 

• Lotions 

• Others

Market Breakup by Application Area

• Face

• Lips

• Eyes

• Nails

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Specialty Stores

• Online Retail Stores

• Others

Market Breakup by Region

• England

• Wales

• Scotland

• Northern Ireland

Competitive Landscape

Key players in the makeup market in United Kingdom offer sustainable products and practices while introducing new products in the market.

• L’Oréal S.A.

• Shiseido Co. Ltd. 

• Estee Lauder Companies Inc. 

• Natura &Co (Avon Products, Inc.) 

• Chanel Limited  

• Revlon, Inc. 

• Groupe Clarins 

• Coty Inc.   

• HB USA Holdings, Inc.  

• KIKO S.p.A. 

• Kao Corporation  

• NUXE SPA

• Others

Key Highlights of the Report