United Kingdom Household Care Market Report and Forecast 2025-2034

United Kingdom Household Care Market Outlook

• The urban population of the United Kingdom in 2022 reached 56,522,518, marking a 0.21% rise from the previous year. This growth has resulted in an increased need for home care products.

• In April 2024, Unilever introduced Persil Wonder Wash, a new homecare product designed for quick wash cycles. Powered by Pro-S Technology, this innovative laundry detergent offers a 15-minute cleaning solution.

• England and Northern Ireland saw the largest growth in the cleaning sector with a 4% rise, while Scotland experienced a 3% increase and Wales had a 1% growth from 2020 to 2021.

United Kingdom Household Care Market Growth

As of July 19, 2024, the population of the United Kingdom stood at 67,972,742. Additionally, the U.K. is ranked 21st in the list of countries (and dependencies) by population. The correlation between population and rapid urbanisation is raising the need for household care products, as urbanisation triggers shifts in lifestyle, living conditions, and consumer behaviour that fuel the necessity for such products. Urban areas, characterised by a higher concentration of households in smaller areas, experience an increased demand for household care products to uphold cleanliness and hygiene in compact living spaces.

Sustainable household care products are created with the intention of reducing their environmental impact while still being effective and safe for consumers. The increasing demand for these products is being fuelled by a growing awareness among consumers of environmental and health issues and a desire to make more eco-friendly choices. A study of over 2,000 products by the Environmental Working Group found that approximately 53% of cleaning products contain ingredients that can irritate the lungs, while about 22% contain chemicals known to cause asthma, even in healthy individuals. These harmful substances can build up on surfaces in the home, posing health risks to household members who are exposed to them daily.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

United Kingdom Household Care Industry Segmentation

United Kingdom Household Care Market Share

Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, and online, among others. The online segment is projected to grow at a CAGR of 3.2% during the forecast period of 2025-2034. The popularity of online distribution for purchasing household care products has risen significantly due to the convenience and accessibility it provides to consumers. This distribution method utilises a variety of channels such as major e-commerce platforms, direct-to-consumer websites, subscription services, social media, online grocery stores, and B2B platforms.

Leading Companies in the United Kingdom Household Care Market

Major players are focusing on the production of sustainable and eco-friendly products to gain a competitive edge in the market.

• The Procter & Gamble Company 

• S. C. Johnson & Son, Inc. 

• Reckitt Benckiser Group PLC 

• Henkel AG & Co. KGaA 

• The Clorox Company 

• Unilever Plc 

• 3M Company 

• Colgate-Palmolive Company 

• Amway Corp.

• Others