The United Kingdom home fragrance market size is projected to grow at a CAGR of 6.10% between 2024 and 2032.
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Historical Year
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The home fragrance market in United Kingdom is driven by the rising expenditure on homecare by consumers for certain fragrances dispersed by candles and sprays that can elevate mood, promote relaxation, eliminate odours, and reduce stress levels.
One of the main trends impacting the United Kingdom home fragrance market development is the increasing preference for home fragrance products with natural ingredients, such as essential oils. Consumers are leaning towards eco-friendly options, influencing product development by manufacturers. Proctor & Gamble offers nature-inspired scents such as Orange Blossom Vanilla and White Tea Lavender.
The demand for home fragrance products is also increasing due to the production of smart and connected devices that can enhance the functionality and convenience of home fragrance products, such as diffusers, candles, or plug-ins that can be controlled by voice, app, or remote. In February 2023, Aluxury launched ‘Nebula Electric Waterless Oil Diffuser’, which operate on battery, offers 120-hour runtime, and eliminates risk of spills.
Mass-priced home fragrance products capture a significant market share in United Kingdom, catering to budget-conscious consumers seeking quality scents at accessible price points. Furthermore, by 2024, 62% of sales in the fragrances market of UK will be attributed to non-luxury or affordable, which includes home fragrances products as well. Furthermore, several brands are incorporating premium ingredients (resins, flower extracts, and essential oils), sophisticated packaging (glass and crystals), and unique fragrances (rosemary, cinnamon, and pepper corn) within accessible price points. This helps in propelling the United Kingdom home fragrance market growth.
| Market Breakup | Categories |
| Product | Scented Candles, Sprays, Incense Sticks, Others |
| Price | Mass, Premium |
| Distribution Channel | Supermarkets and Hypermarkets, Speciality Store, Convenience Stores, Online, Others |
Market players are focused on developing smart fragrance devices, further introducing new fragrances and scents to cater to different home settings and occasions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The United Kingdom home fragrance market value is projected to grow at a CAGR of 6.10% between 2025 and 2034.
Growing demand for scented candles in hotels, rising awareness of benefits for aromatherapy, and surge in online retailing are some of the major factors propelling the market growth.
Key trends aiding the market expansion are the increasing preference for home fragrance products with natural ingredients, availability of diversity in prices, and growing consumer interest in home aesthetics.
Different distribution channels in the market are supermarkets and hypermarkets, speciality store, convenience stores, and online, among others.
Online retailing has significantly expanded the market's reach, offering consumers a wide array of home fragrance options and the convenience of exploring and purchasing products from the comfort of their homes.
Based on price, the market is divided into mass and premium.
Innovations include new and convenient fragrance delivery formats such as reed diffusers, car diffusers, and innovative spray mechanisms, providing consumers with diverse options for incorporating fragrances into different areas of their lives.
Key players in the market are Proctor & Gamble Company, Reckitt Benckiser Group PLC., S.C. Johnson & Son Inc., Newell Brands, Inc., Gala Group GmbH., S&N Home Products Ltd., Stamford London Inc., Cleave's Home Fragrance, Arco England Ltd. (True Grace), and Carvansons Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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