United Kingdom Energy Drinks Market Report and Forecast 2024-2032

United Kingdom Energy Drinks Market Outlook

The United Kingdom energy drinks market size reached approximately USD 2.22 billion in 2023. The market is further expected to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 3.26 billion by 2032.

Key Trends in the Market

Energy drinks contain stimulant compounds, usually caffeine, and may or may not be carbonated. The drinks may also contain added sugar and artificial sweeteners. These drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. The masses often consume them before the gym or other heavy physical activities to energise their body during the workout.

• The rising health consciousness and growing awareness among the masses, coupled with rapid urbanisation, increased disposable income, and active lifestyle of the urban population, is aiding the United Kingdom energy drinks market growth. The rising rates of lifestyle diseases have encouraged more wellness-centric consumers to shift to healthier food options. Non-carbonated energy drinks contain comparatively less sugar content and hence continue to attract health-oriented customers.

• The advent of social media influencers promoting health and fitness has led to a surge in the number of individuals regularly going to gyms and engaging in other sports activities, resulting in an increased demand for energy drinks and related products. Additionally, with more people participating in weekend physical activities that involve heavy physical work, including hiking, biking, and kayaking, among others, the demand for drinks promoting higher energy and better mental and physical performance is expected to grow, thereby boosting the United Kingdom energy drinks market revenue.

• Creative marketing strategies by key market players to boost the sales of energy drinks in the United Kingdom are assisting the market growth. The introduction of new variants, including no-sugar and no-caffeine variants, to enable consumers to choose drinks as per their requirements helps expand the market. Moreover, there is a rise in the launch of new and innovative flavours to cater to the demands of a wider customer base.

United Kingdom Energy Drinks Market Analysis

Based on type, the market is bifurcated into caffeinated beverages and de-caffeinated beverages. On the basis of product, the market can be segmented into shots, drinks, and mixers. On the basis of packaging, the market is divided into cans and bottles, among others. Based on distribution channel, the market is segregated into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United Kingdom energy drinks market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Red Bull Company Ltd.  

• The Coca-Cola Company  

• Monster Energy Company  

• PepsiCo Inc.  

• Suntory Beverage & Food Limited  

• Tenzing Natural Energy Ltd.  

• Carabao Tawandang Co Ltd. 

• Woodbolt Distribution LLC (Nutrabolt)  

• A.G. Barr p.l.c. (Rubicon)  

• Emerge Stimulation  

• Others

Market Share by Product

The drinks segment of the United Kingdom energy drinks market is expected to witness a robust growth over the forecast period as they are easy to consume and can instantly fulfil the demand for hydration and energy by providing essential nutrients immediately. The diverse flavours and options available in the market add to their popularity. Additionally, the increasing number of young adults, who are the primary consumers of energy drinks, further supports the product demand. Meanwhile, the mixer segment is likely to witness a healthy growth over the forecast period due to the growing trend of using energy drinks in alcoholic cocktails and drinks.

Market Share by Packaging

The cans segment holds a significant United Kingdom energy drinks market share due to the increased demand for canned beverages owing to their convenient and easy-to-chill nature, which enables more spontaneous consumption. The canned beverages are widely accessible through different distribution channels, and an increasing number of clubs, restaurants, and bars have started to sell canned energy drinks, targeting younger groups. Canned packaging is becoming the preferred choice of manufacturers as well as consumers owing to its customisation and sustainability benefits in the growing UK energy drinks market.

Competitive Landscape

Red Bull Company Ltd., founded in 1984, is an Australian conglomerate headquartered in Fuschl am See, Salzburg. The company sells a wide range of energy drinks with high-quality ingredients, including caffeine, taurine, B-group vitamins, real sugar, and water. The company also offers energy drinks in various flavours to expand its market share.

The Coca-Cola Company, founded in 1982, is an American multinational corporation. The company is commonly known for selling carbonated drinks along with other non-alcoholic beverage concentrates and syrups as well as alcoholic beverages. In 2020, Coca-Cola launched its first energy drink called Coca-Cola Energy containing caffeine, niacin, vitamin B6, and guarana.

Monster Energy Company started manufacturing its flagship monster energy drink in 2002, containing carbonated water, sugar, glucose, citric acid, and natural flavours. Currently, the company sells more than 34 drinks under its brand, including energy drinks, brewed coffee, hydrating sports drinks, juices, and teas.

Other major players in the UK energy drinks  market are PepsiCo Inc., Suntory Beverage & Food Limited, Tenzing Natural Energy Ltd., Carabao Tawandang Co Ltd., Woodbolt Distribution LLC (Nutrabolt), A.G. Barr p.l.c. (Rubicon), and Emerge Stimulation, among others.

Key Highlights of the Report

United Kingdom Energy Drinks Market Report Snapshots

United Kingdom Energy Drinks Market Size

United Kingdom Energy Drinks Market Trends

United Kingdom Energy Drinks Market Analysis

United Kingdom Energy Drinks Companies