Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Base Year
Historical Year
Forecast Year
The United Kingdom digital marketing market reached approximately USD 30.14 billion in 2024. The market is projected to grow at a CAGR of 11.1% between 2025 and 2034, reaching a value of around USD 77.61 billion by 2034.
United Kingdom Digital Marketing Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2024 |
Forecast Period | USD Billion | 2025-2034 |
Market Size 2024 | USD Billion | 30.14 |
Market Size 2034 | USD Billion | 77.61 |
CAGR 2018-2024 | Percentage | XX% |
CAGR 2025-2034 | Percentage | 11.1% |
CAGR 2025-2034 - Market by Region | Scotland | 12.2% |
CAGR 2025-2034 - Market by Region | Northern Ireland | 10.0% |
CAGR 2025-2034 - Market by Digital Channel | Search Engine Optimization | 12.1% |
CAGR 2025-2034 - Market by End Use | Education | 12.6% |
Market Share by Region | England | 82.4% |
The proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing are some of the prominent factors boosting the market growth. The usage of platforms such as Facebook, Instagram, Twitter, and LinkedIn in marketing is steadily increasing as brands are not solely relying on these platforms for promotional purposes but are also actively interacting with customers to build relations and loyalty. Online advertising is expected to grow at a CAGR of 10.3% over the forecast period of 2025-2034.
Short videos have experienced rapid growth and are very successful in engaging consumers and clients for promotional purposes with the rise of Instagram reels, TikTok and YouTube shorts. Additionally, interactive content like quizzes, polls, and AR experiences are becoming increasingly popular in the digital marketing landscape.
Moreover, collaborating with influencers remains an effective marketing tactic in the UK as they possess the ability to connect with and reach specific target demographics in a manner that exudes personalisation and authenticity, mitigating the reliance on conventional advertising methods. Further, blogging/podcasting is expected to witness significant growth and will likely grow at a CAGR of 11% between 2025-2034.
“United Kingdom Digital Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
CAGR 2025-2034 - Market by | Digital Channel |
Search Engine Optimization | 12.1% |
Blogging and Podcasting | 11.0% |
Email Marketing | XX% |
Interactive Consumer Website | XX% |
Online/Display Advertising | XX% |
Others | XX% |
Market Breakup by Digital Channel
CAGR 2025-2034 - Market by | End Use |
Education | 12.6% |
Healthcare | 11.9% |
Automotive | XX% |
BFSI | XX% |
Government | XX% |
Others | XX% |
Market Breakup by End Use
CAGR 2025-2034 - Market by | Region |
Scotland | 12.2% |
Northern Ireland | 10.0% |
England | XX% |
Wales | XX% |
Market Breakup by Region
Based on end use, the market is divided into automotive, BFSI, education, healthcare, government, and media and entertainment, among others. The media and entertainment sector accounts for a major market share as this sector relies heavily on digital marketing strategies to promote movies, music, games, and events. In order to effectively engage and retain their audiences, targeted advertising, social media campaigns, and content marketing play a vital role, especially with the increasing popularity of streaming services and digital media.
Market Share by | Region |
England | 82.4% |
Wales | XX% |
Scotland | XX% |
Northern Ireland | XX% |
The market players are harnessing data analytics to gather insights from big data and meet the evolving regulatory landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
Breakup by Digital Channel |
|
Breakup by End Use |
|
Breakup by Region |
|
Market Dynamics |
|
Competitive Landscape |
|
Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2024, the market reached an approximate value of USD 30.14 billion.
The United Kingdom digital marketing market is estimated to grow at a CAGR of 11.1% between 2025 and 2034.
The market is estimated to witness a healthy growth during 2025-2034 to reach around USD 77.61 billion by 2034.
The market is being driven due to proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing.
The key trends aiding the market include the rising popularity of short videos, collaboration with influencers and the growth of omnichannel marketing.
Regions considered in the market are England, Wales, Scotland, and Northern Ireland.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.
Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.
The major players in the market are Accenture plc, Ziffity Solutions, SalesGenomics, Adapts Media, Burst Digital, Noise Media Limited, LMNts Marketing Limited, and WebFX EMEA Limited, among others.
Datasheet
USD 2,199
USD 1,999
tax inclusive*
Single User License
One User
USD 3,299
USD 2,999
tax inclusive*
Five User License
Five Users
USD 4,399
USD 3,999
tax inclusive*
Corporate License
Unlimited Users
USD 5,499
USD 4,999
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share