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United Kingdom Digital Marketing Market Size, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
United Kingdom Digital Marketing Market Size
The United Kingdom digital marketing market reached approximately USD 30.14 billion in 2023. The market is projected to grow at a CAGR of 11.1% between 2024 and 2032, reaching a value of around USD 77.61 billion by 2032.
| United Kingdom Digital Marketing Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 30.14 |
| Market Size 2032 | USD Billion | 77.61 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 11.1% |
| CAGR 2024-2032 - Market by Region | Scotland | 12.2% |
| CAGR 2024-2032 - Market by Region | Northern Ireland | 10.0% |
| CAGR 2024-2032 - Market by Digital Channel | Search Engine Optimization | 12.1% |
| CAGR 2024-2032 - Market by End Use | Education | 12.6% |
| Market Share by Region | England | 82.4% |
United Kingdom Digital Marketing Market Outlook
- As per the industry reports, in 2024, digital marketing is the fastest growing sector in the advertising market of the UK.
- Around 94 per cent of digital marketers in the region leverage the capabilities of AI for online marketing purposes.
- Social media marketing holds the most prominent position in the UK market.
United Kingdom Digital Marketing Market Growth
The proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing are some of the prominent factors boosting the market growth. The usage of platforms such as Facebook, Instagram, Twitter, and LinkedIn in marketing is steadily increasing as brands are not solely relying on these platforms for promotional purposes but are also actively interacting with customers to build relations and loyalty. Online advertising is expected to grow at a CAGR of 10.3% over the forecast period of 2024-2032.
Short videos have experienced rapid growth and are very successful in engaging consumers and clients for promotional purposes with the rise of Instagram reels, TikTok and YouTube shorts. Additionally, interactive content like quizzes, polls, and AR experiences are becoming increasingly popular in the digital marketing landscape.
Moreover, collaborating with influencers remains an effective marketing tactic in the UK as they possess the ability to connect with and reach specific target demographics in a manner that exudes personalisation and authenticity, mitigating the reliance on conventional advertising methods. Further, blogging/podcasting is expected to witness significant growth and will likely grow at a CAGR of 11% between 2024-2032.
United Kingdom Digital Marketing Industry Segmentation
“United Kingdom Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| CAGR 2024-2032 - Market by | Digital Channel |
| Search Engine Optimization | 12.1% |
| Blogging and Podcasting | 11.0% |
| Email Marketing | XX% |
| Interactive Consumer Website | XX% |
| Online/Display Advertising | XX% |
| Others | XX% |
Market Breakup by Digital Channel
- Email Marketing
- Interactive Consumer Website
- Search Engine Optimisation
- Blogging and Podcasting
- Online/Display Advertising
- Mobile Marketing
- Social Media Marketing
- Digital OOH Media
- Viral Marketing
- Online Video Marketing
- Others
| CAGR 2024-2032 - Market by | End Use |
| Education | 12.6% |
| Healthcare | 11.9% |
| Automotive | XX% |
| BFSI | XX% |
| Government | XX% |
| Others | XX% |
Market Breakup by End Use
- Automotive
- BFSI
- Education
- Healthcare
- Government
- Media and Entertainment
- Others
| CAGR 2024-2032 - Market by | Region |
| Scotland | 12.2% |
| Northern Ireland | 10.0% |
| England | XX% |
| Wales | XX% |
Market Breakup by Region
- England
- Wales
- Scotland
- Northern Ireland
United Kingdom Digital Marketing Market Share
Based on end use, the market is divided into automotive, BFSI, education, healthcare, government, and media and entertainment, among others. The media and entertainment sector accounts for a major market share as this sector relies heavily on digital marketing strategies to promote movies, music, games, and events. In order to effectively engage and retain their audiences, targeted advertising, social media campaigns, and content marketing play a vital role, especially with the increasing popularity of streaming services and digital media.
| Market Share by | Region |
| England | 82.4% |
| Wales | XX% |
| Scotland | XX% |
| Northern Ireland | XX% |
Leading Companies in the United Kingdom Digital Marketing Market
The market players are harnessing data analytics to gather insights from big data and meet the evolving regulatory landscape.
- Accenture plc
- Ziffity Solutions
- SalesGenomics
- Adapts Media
- Burst Digital
- Noise Media Limited
- LMNts Marketing Limited
- WebFX EMEA Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Digital Channel |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Digital Marketing Market Overview
8.1 Key Industry Highlights
8.2 Europe Digital Marketing Historical Market (2018-2023)
8.3 Europe Digital Marketing Market Forecast (2024-2032)
8.4 Europe Digital Marketing Market Share by Country
8.4.1 United Kingdom
8.4.2 Germany
8.4.3 France
8.4.4 Italy
8.4.5 Others
9 United Kingdom Digital Marketing Market Overview
9.1 Key Industry Highlights
9.2 United Kingdom Digital Marketing Historical Market (2018-2023)
9.3 United Kingdom Digital Marketing Market Forecast (2024-2032)
10 United Kingdom Digital Marketing Market by Digital Channel
10.1 Email Marketing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Interactive Consumer Website
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Search Engine Optimisation
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Blogging and Podcasting
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Online/Display Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Marketing
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Social Media Marketing
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Digital OOH Media
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Viral Marketing
10.9.1 Historical Trend (2018-2023)
10.9.2 Forecast Trend (2024-2032)
10.10 Online Video Marketing
10.10.1 Historical Trend (2018-2023)
10.10.2 Forecast Trend (2024-2032)
10.11 Others
11 United Kingdom Digital Marketing Market by End Use
11.1 Automotive
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 BFSI
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Education
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Healthcare
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Government
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Media and Entertainment
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 United Kingdom Digital Marketing Market by Region
12.1 England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Wales
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Scotland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Northern Ireland
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Accenture plc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Ziffity Solutions
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 SalesGenomics
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Adapts Media
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Burst Digital
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Noise Media Limited
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 LMNts Marketing Limited
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 WebFX EMEA Limited
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. United Kingdom Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3. United Kingdom Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4. United Kingdom Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5. United Kingdom Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6. United Kingdom Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7. United Kingdom Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8. United Kingdom Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. United Kingdom Digital Marketing Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 30.14 billion.
The United Kingdom digital marketing market is estimated to grow at a CAGR of 11.1% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 77.61 billion by 2032.
The market is being driven due to proliferation of the internet, increased usage of AI and analytics in digital marketing, and growth of social media marketing.
The key trends aiding the market include the rising popularity of short videos, collaboration with influencers and the growth of omnichannel marketing.
Regions considered in the market are England, Wales, Scotland, and Northern Ireland.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, and online video marketing, among others.
Different end uses are automotive, BFSI, education, healthcare, government, and media and entertainment, among others.
The major players in the market are Accenture plc, Ziffity Solutions, SalesGenomics, Adapts Media, Burst Digital, Noise Media Limited, LMNts Marketing Limited, and WebFX EMEA Limited, among others.
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