United Kingdom Dietary Supplements Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

United Kingdom Dietary Supplements Market Growth

The key drivers of the market are increased concern for health, an aging population, and a general increase in the availability of supplements in the market. As per the United Kingdom dietary supplements industry analysis, dietary supplements must follow the same regulations as foods in the United Kingdom and be governed by general food law. It is medically proven that dietary supplements including vitamin and mineral supplements help strengthen the immune system to prevent diseases, which has led to an increase in their sale. An increased general awareness about their benefits with reference to improving immunity and preventing or curing respiratory infections has also led to a surge in the consumption of Vitamin C, D, and zinc.

The population in the country is ageing and people over the age of 65 are the primary market for dietary supplements. In 2022, 19% of people in the UK were aged 65 or above and this number is projected to grow to 27% by 2072. This increases the growth of the United Kingdom dietary supplements market. The Food and Drug Administration in the United Kingdom has established Good Manufacturing Practices (GMPs) that companies are required to follow. These GMPs aid in ensuring that the strength, identity, purity, and composition of dietary supplements match the required standards. This helps regulate their production, and presence in the market.

Key Trends and Recent Developments

Preference for vegan lifestyle, increasing demand for probiotics and women health supplements, growing pet supplements market, and online sale have accelerated the United Kingdom dietary supplements market development.

January 2023

The Innovate UK Better Food for All competition will provide a share of £17.4 million to 47 successful projects. The winners included dietary supplements manufacturers such as Mitocholine Limited which developed a new food supplement to promote healthy ageing, and Agroceutical Products Limited which developed dietary supplements like PoZibio and Cerbella to combat decreased gastrointestinal tract health and age-related cognitive decline.

April 2024

AstroZhi, a leading dietary supplements manufacturer in the UK, has launched a new range of dietary supplements, VitaZhi, that aids in recovering from the aftereffects of COVID virus and its vaccinations. The move has positions AstroZhi at the forefront of UK’s health and wellness sector.

July 2024

London-based Bioniq, a leading personalized supplements manufacturer globally, completed Series B funding round with EUR 13.74 million. The company is currently valued at EUR 68.73 million and is planning to use the series B funding for further market expansion, product development, and integrating global laboratory network.

May 2024

The UK Food Standards Agency (FSA) becomes the first regulatory agency worldwide to grant a positive safety assessment to cannabidiol (CBD) for its intended use as a food supplement. The assessment was granted to Pureis for its “ultra-pure” CBD substance after assuring that it will be used as a safe food supplement in its manufactured products.

Preference for Vegan Lifestyle Driving Dietary Supplements Demand Growth

The vegan lifestyle of many UK residents is a major factor driving the sales in the market. Growing concerns over lack of nutrition from their restrictive diets is anticipated as the leading cause for the effect. This has been confirmed with the rising sales of vegan products in UK’s leading food chain Holland and Barrett since 2023.

Probiotics and Women Supplementary Products are Leading the Market Share

Probiotics and women supplementary products are leading the dietary supplements market share in United Kingdom amid growing concerns over gut health and potential nutritional deficiency during menopause. Leading dietary manufacturers such as Proctor and Gamble are supporting women during these challenging times with their new supplementary launches and awareness initiatives.

Pet Supplements Boosting New Demand in UK Dietary Supplements Industry

The pet supplements have become a major part of UK’s overall dietary supplement industry with associated startups and established businesses contributing a significantly to its growth. This includes organisations such as Naturvet and All About Pet Health, leading distributors of pet health products in the UK.

Online Retail Sale Increases United Kingdom Dietary Supplements Market Revenue

Online retailing is a major trend developing in the market, with both customers and manufacturers increasingly shifting to online retailing platforms. The anticipated reasons for this growing trend include a wider range of choices available to customers and the easier mode of purchase.

United Kingdom Dietary Supplements Industry Segmentation

“The United Kingdom Dietary Supplements Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Proteins and Amino Acids
• Vitamins and Minerals
• Botanicals
• Probiotics
• Others

Market Breakup by Form

• Tablets
• Powders 
• Liquids 
• Soft Gels
• Others

Market Breakup by Application

• Energy and Weight Management
• Diabetes
• Anti-cancer
• Anti-aging
• Immunity
• Cardiac Health
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online
• Others

Market Breakup by Region

• England
• Wales
• Scotland
• Northern Island

United Kingdom Dietary Supplements Market Share

Vitamins and minerals are expected to grow at a CAGR of 10.4% between 2025 and 2034 as they are the most consumed type of dietary supplements in the market. Individuals actively consume Vitamin C and minerals like zinc to protect themselves from contracting respiratory diseases. Since 2020, there has been a 40% increase in the intake of vitamin C and an 82% increase in the intake of multivitamins around the globe. This has primarily been because of the supplements’ immunity-boosting capabilities.

Leading Companies in the United Kingdom Dietary Supplements Market

The market players are constantly introducing new products in the market that tackle various issues in order to stay relevant in the market.

• Nestle S.A.
• Alticor Global Holdings Inc. (Amway Corp.) 
• Procter & Gamble Co.
• Abbott Laboratories
• Otsuka Holdings Co. Ltd.
• Reckitt Benckiser Group Plc  
• Nu Skin Enterprises, Inc.
• Bayer AG
• Glanbia Plc
• Herbalife Ltd. 
• International Flavors & Fragrances Inc.
• Others