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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

United Kingdom Customer Relationship Management Market Size

The United Kingdom customer relationship management market reached approximately USD 2.80 billion in 2024. The market is projected to grow at a CAGR of 13.1% between 2025 and 2034, reaching a value of around USD 8.48 billion by 2034.

United Kingdom Customer Relationship Management Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 2.80
Market Size 2034 USD Billion 8.48
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 13.1%
CAGR 2025-2034 - Market by Region Scotland 14.4%
CAGR 2025-2034 - Market by Region Northern Ireland 11.8%
CAGR 2025-2034 - Market by Component Solutions 14.4%
CAGR 2025-2034 - Market by End Use BFSI 14.9%
Market Share by Region England 87.7%

United Kingdom Customer Relationship Management Market Outlook

  • As per industry reports, the adoption of CRM systems by businesses will increase by 12% in the next five years.
  • Over the forecast period, Scotland and Northern Ireland are expected to grow at a CAGR of 14.1% and 11.8%.
  • In June 2024, Zoho Corporation launched CRM for everyone- a leading next-gen CRM solution to foster seamless workflow.

United Kingdom Customer Relationship Management Market Growth

The customer relationship management market is poised for exponential growth due to the growing demand for better customer experience, an increase in the adoption of CRM among enterprises, and rapid digital transformation across businesses. For instance, Amazon widely uses CRM to provide recommendations and promotions to its customers by analyzing their browsing history, address details, and previous purchases to offer a personalized experience and achieve a dominant position in the market.

Furthermore, strong economic growth and an increasing demand for efficient customer retention and engagement foster a positive outlook for the market as businesses seek to maintain stable and efficient relationships with their customers in the long term. For instance, Sephora utilizes a cloud-based CRM to personalize the experience for customers by suggesting the most relevant deals through data-driven insights. It also offers awards for customer loyalty to build engagement and maintain its credibility.

The ongoing modernization through integration of artificial intelligence (AI) into customer relationship management and the transition from enterprise to cloud-based CRM technology is another factor driving market expansion. For instance, Zoho Corporation introduced CRM for everyone- an AI-powered range of solutions for customer management in its Zoho suite. It facilitates the combination and building of open-source models and generative AI solutions.

United Kingdom Customer Relationship Management Market

United Kingdom Customer Relationship Management Industry Segmentation

United Kingdom Customer Relationship Management Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

CAGR 2025-2034 - Market by Component
Solutions 14.4%
Services XX%

Market Breakup by Component

  • Solutions
  • Services

Market Breakup by Deployment Mode

  • Cloud
  • On-Premises

Market Breakup by Enterprise Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Market Breakup by Application

  • Sales and Marketing
  • Customer Service
  • Digital Commerce
  • Others
CAGR 2025-2034 - Market by End Use
BFSI 14.9%
Others 10.5%
IT and Telecom XX%
Retail XX%
Healthcare XX%
Government and Education XX%

Market Breakup by End Use

  • BFSI
  • IT and Telecom
  • Retail
  • Healthcare
  • Government and Education 
  • Discrete Manufacturing 
  • Others
CAGR 2025-2034 - Market by Region
Scotland 14.4%
Northern Ireland 11.8%
England XX%
Wales XX%

Market Segmentation by Region

  • England
  • Wales
  • Scotland
  • Northern Ireland

United Kingdom Customer Relationship Management Market Share

Based on enterprise size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Large enterprises hold a dominant position in terms of market share with companies like Amazon, Sephora, Starbucks, Apple, and British Airways actively utilizing CRM in performing core operations. With rapid digitalization, even small and medium enterprises have understood the importance of deploying CRM to increase revenue and empower their business.

Market Share by Region
England 87.7%
Wales XX%
Scotland XX%
Northern Ireland XX%

Leading Companies in the United Kingdom Customer Relationship Management Market

The market players are continuously developing new services to meet consumer demands.

  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • Salesforce, Inc.
  • Adobe Inc.,
  • Infor Inc.
  • Sage Group Plc
  • Zoho Corp.
  • Pegasystems Inc.
  • Others

Major players are prioritising user-centric design, personalisation, and mobile optimisation to enhance the user experience. They emphasise integration and leverage AI for automation and predictive analytics. Robust customer support services ensure users can troubleshoot issues effectively. By focusing on these strategies, they aim to drive higher adoption rates.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Mode
  • Enterprise Size
  • Application
  • End Use
  • Region
Breakup by Component
  • Solutions
  • Services
Breakup by Deployment Mode
  • Cloud
  • On-Premises
Breakup by Enterprise Size
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
Breakup by Application
  • Sales and Marketing
  • Customer Service
  • Digital Commerce
  • Others
Breakup by End Use
  • BFSI
  • IT and Telecom
  • Retail
  • Healthcare
  • Government and Education
  • Discrete Manufacturing
  • Others
Breakup by Region
  • England
  • Wales
  • Scotland
  • Northern Ireland
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • Salesforce, Inc.
  • Adobe Inc.
  • Infor Inc.
  • Sage Group Plc
  • Zoho Corp.
  • Pegasystems Inc.
  • Others

United Kingdom Customer Relationship Management Market Report Snapshots

United Kingdom Customer Relationship Management Market Size

United Kingdom Customer Relationship Management Market Growth

United Kingdom Customer Relationship Management Market Share

United Kingdom Customer Relationship Management Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the customer relationship management market in UK reached an approximate value of USD 2.80 billion.

The United Kingdom customer relationship management market is estimated to grow at a CAGR of 13.1% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of USD 8.48 billion by 2034.

The key drivers in the market are the demand for better customer experience, an increase in the adoption of CRM among SMEs and large enterprises, and rapid digitalization.

The key trends in the market are demands for customer retention, integration of artificial intelligence into CRM and transition from enterprise into cloud-based CRM technology.

Based on region, market segmentations include England, Wales, Scotland and Northern Ireland.

The major players in the market are IBM Corporation, Oracle Corporation, SAP SE, Microsoft Corporation, Salesforce, Inc., Adobe Inc., Infor Inc., Sage Group Plc, Zoho Corp., Pegasystems Inc, and others.

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