United Kingdom Breakfast Cereal Market Report and Forecast 2025-2034

United Kingdom Breakfast Cereal Market Growth

Cereal is the fourth most popular breakfast option in the UK, after eggs, toast, and bacon. With the increasing preference for vegetarian diets, cereals are expected to remain a staple breakfast item across British households over the forecast period. Over 45% of people aged above 55 years in the UK consider breakfast to be an important part of their morning routine, with residents of Norfolk exhibiting the least inclination for skipping breakfast. An average London resident spends 6.5 pounds on consuming breakfast daily.

The United Nation’s Food and Agriculture Organisation has recognised 2023 as the International Year of Millets. Millets are rich in dietary fibres and proteins and serve to enhance food security in dry and arid regions. They are rich in iron and possess a low glycaemic index, which makes them suitable for consumption by people with iron deficiency and excessive insulin levels. Millets are relatively more nutritious than refined cereals and play a critical role in enhancing bowel movement and satiation levels. Given Britain’s rising interest in consuming different grains in breakfast cereals, major companies are introducing millet-based breakfast cereals, which is expected to drive the market growth in the forecast period.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

United Kingdom Breakfast Cereal Industry Segmentation

United Kingdom Breakfast Cereal Market Share

Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are estimated to grow at a CAGR of 9.3% during 2025-2034, as they expand consumers’ range of choices for breakfast cereals and provide attractive discounts on imported cereal brands.

Leading Companies in the United Kingdom Breakfast Cereal Market

Cereals in strawberries, almonds, honey, nuts, and other flavours are expected to become increasingly popular among consumers. Major market players are boosting their partnerships with supermarket retail stores to expand their presence, thereby driving the market growth.

• Nestlé SA
• PepsiCo, Inc.
• Kellanova
• Bob's Red Mill Natural Foods, Inc.
• Post Holdings, Inc. (Weetabix Limited)
• General Mills Inc.
• Nature’s Path Foods, Inc.
• B&G Foods, Inc.
• E. Flahavan & Sons Limited
• Morning Foods
• Others