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United Kingdom Breakfast Cereal Market Size, Analysis: By Type: Ready-to-cook Cereals, Ready-to-eat Cereals; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators of Price; Competitive Landscape; 2024-2032
United Kingdom Breakfast Cereal Market Size
The United Kingdom breakfast cereal market reached USD 3.12 billion in 2023. The market is projected to grow at a CAGR of 3.8% between 2024 and 2032, reaching almost USD 4.36 billion by 2032.
| United Kingdom Breakfast Cereal Market Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 3.12 |
| Market Size 2032 | USD Billion | 4.36 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 3.8% |
| CAGR 2024-2032 - Market by Region | England | 4.1% |
| CAGR 2024-2032 - Market by Region | Wales | 3.6% |
| CAGR 2024-2032 - Market by Type | Ready-to-eat Cereals | 4.6% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 9.3% |
| 2023 Market Share by Region | Scotland | 9.6% |
United Kingdom Breakfast Cereal Market Outlook
- 90% of households in the United Kingdom consume breakfast cereals.
- An average British person consumes nearly four bowls of cereals weekly.
- Nearly 46% of the UK’s population consumes breakfast at home.
United Kingdom Breakfast Cereal Market Growth
Cereal is the fourth most popular breakfast option in the UK, after eggs, toast, and bacon. With the increasing preference for vegetarian diets, cereals are expected to remain a staple breakfast item across British households over the forecast period. Over 45% of people aged above 55 years in the UK consider breakfast to be an important part of their morning routine, with residents of Norfolk exhibiting the least inclination for skipping breakfast. An average London resident spends 6.5 pounds on consuming breakfast daily.
The United Nation’s Food and Agriculture Organisation has recognised 2023 as the International Year of Millets. Millets are rich in dietary fibres and proteins and serve to enhance food security in dry and arid regions. They are rich in iron and possess a low glycaemic index, which makes them suitable for consumption by people with iron deficiency and excessive insulin levels. Millets are relatively more nutritious than refined cereals and play a critical role in enhancing bowel movement and satiation levels. Given Britain’s rising interest in consuming different grains in breakfast cereals, major companies are introducing millet-based breakfast cereals, which is expected to drive the market growth in the forecast period.
United Kingdom Breakfast Cereal Industry Segmentation
United Kingdom Breakfast Cereal Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| CAGR 2024-2032 - Market by | Type |
| Ready-to-eat Cereals | 4.6% |
| Ready-to-cook Cereals | XX% |
Market Breakup by Type
- Ready-to-cook Cereals
- Ready-to-eat Cereals
| CAGR 2024-2032 - Market by | Distribution Channel |
| Online | 9.3% |
| Supermarkets and Hypermarkets | 4.1% |
| Convenience Stores | XX% |
| Others | XX% |
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
| CAGR 2024-2032 - Market by | Region |
| England | 4.1% |
| Wales | 3.6% |
| Scotland | XX% |
| Northern Ireland | XX% |
Market Breakup by Region
- England
- Wales
- Scotland
- Northern Ireland
United Kingdom Breakfast Cereal Market Share
Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are estimated to grow at a CAGR of 9.3% during 2024-2032, as they expand consumers’ range of choices for breakfast cereals and provide attractive discounts on imported cereal brands.
| 2023 Market Share by | Region |
| England | XX% |
| Wales | XX% |
| Scotland | 9.6% |
| Northern Ireland | XX% |
Leading Companies in the United Kingdom Breakfast Cereal Market
Cereals in strawberries, almonds, honey, nuts, and other flavours are expected to become increasingly popular among consumers. Major market players are boosting their partnerships with supermarket retail stores to expand their presence, thereby driving the market growth.
- Nestlé SA
- PepsiCo, Inc.
- Kellanova
- Bob's Red Mill Natural Foods, Inc.
- Post Holdings, Inc. (Weetabix Limited)
- General Mills Inc.
- Nature’s Path Foods, Inc.
- B&G Foods, Inc.
- E. Flahavan & Sons Limited
- Morning Foods
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Breakfast Cereal Market Overview
8.1 Key Industry Highlights
8.2 Europe Breakfast Cereal Historical Market (2018-2023)
8.3 Europe Breakfast Cereal Market Forecast (2024-2032)
9 United Kingdom Breakfast Cereal Market Overview
9.1 Key Industry Highlights
9.2 United Kingdom Breakfast Cereal Historical Market (2018-2023)
9.3 United Kingdom Breakfast Cereal Market Forecast (2024-2032)
10 United Kingdom Breakfast Cereal Market by Type
10.1 Ready-to-cook Cereals
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ready-to-eat Cereals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United Kingdom Breakfast Cereal Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 United Kingdom Breakfast Cereal Market by Region
12.1 England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Wales
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Scotland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Northern Ireland
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nestlé SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 PepsiCo, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kellanova
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Bob's Red Mill Natural Foods, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Post Holdings, Inc. (Weetabix Limited)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 General Mills Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nature’s Path Foods, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 B&G Foods, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 E. Flahavan & Sons Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Morning Foods
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
2. United Kingdom Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
3. United Kingdom Breakfast Cereal Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United Kingdom Breakfast Cereal Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United Kingdom Breakfast Cereal Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. United Kingdom Breakfast Cereal Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. United Kingdom Breakfast Cereal Historical Market: Breakup by Region (USD Billion), 2018-2023
8. United Kingdom Breakfast Cereal Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. United Kingdom Breakfast Cereal Market Structure
Key Questions Answered in the Report
The market reached nearly USD 3.12 billion in 2023.
The market is projected to grow at a CAGR of 3.8% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 4.36 billion in 2032.
The different types of breakfast cereals in the market include ready-to-cook cereals and ready-to-eat cereals.
The different distribution channels of breakfast cereal in the market include supermarkets and hypermarkets, convenience stores, and online, among others.
The different regions covered in the market report are England, Wales, Scotland, and Northern Ireland.
The key market players are Nestlé SA, PepsiCo, Inc., Kellanova, Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Weetabix Limited), General Mills Inc., Nature’s Path Foods, Inc., B&G Foods, Inc., E. Flahavan & Sons Limited, and Morning Foods, among others.
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