United Kingdom Air Fryer Market Report and Forecast 2025-2034

United Kingdom Air Fryer Market Size

The United Kingdom air fryer market reached approximately USD 203.79 million in 2024. The market is projected to grow at a CAGR of 8.9% between 2025 and 2034, reaching a value of around USD 440.66 million by 2034.

United Kingdom Air Fryer Market Outlook

• As of November 2022, nearly 30% of households in the United Kingdom owned an air fryer.

• Online sales in the UK experienced the largest yearly growth since 2007 in 2022, with a 36% increase in sales.

• In the first quarter of 2024, British consumers spent a total of £18.3 billion on technology and durable goods.

United Kingdom Air Fryer Market Growth

Since 2022, households in the United Kingdom have reduced their oven usage by 48%. This has led to an average annual saving of £31.55 for households who have switched to using air fryers instead. Nearly 63% of people bought an air fryer because of its lower running costs compared to ovens, while nearly a quarter reported a significant decrease in their energy bills. The majority of consumers spend around £110 on an air fryer, with medium-sized models being the most popular choice. Additionally, large air fryers were the second most preferred option, chosen by 23 per cent of buyers, followed by small air fryers selected by 15 per cent of consumers.

The rise in health and wellness awareness has become a significant factor driving consumer behaviour. Customers are increasingly interested in healthier cooking methods that involve less oil and lower fat consumption. Air fryers, which utilise hot air for cooking, present a healthier option compared to traditional deep frying. Moreover, air fryers are also recognised for their convenience and user-friendly nature. They offer fast cooking times and can prepare a wide range of dishes with minimal hassle. Busy households and individuals seeking efficient cooking solutions are attracted to this modern kitchen appliance including air fryers.

United Kingdom Air Fryer Market Segmentation

“United Kingdom Air Fryer Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Drawer Type

• Lid Type

Market Breakup by Type

• Manual

• Automatic

Market Breakup by End Use

• Residential

• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• Online

• Others

Market Breakup by Region

• England

• Wales

• Scotland

• Northern Ireland

United Kingdom Air Fryer Market Share

Based on type, the market is segmented into manual and automatic. The automatic segment is projected to grow at a CAGR of 9.8% during the forecast period of 2025-2034.Automatic air fryers are becoming increasingly popular due to their convenience and health advantages. They can cook food more quickly than traditional air fryers due to their rapid air technology, making them ideal for busy individuals who want to whip up meals fast without sacrificing flavour or quality.

Leading Companies in the United Kingdom Air Fryer Market

Major players are focusing on the production of smart and energy-efficient air fryers to gain a competitive edge in the market.

• Koninklijke Philips N.V. 

• Newell Brands Inc. 

• SharkNinja, Inc. 

• Haier Group Corporation 

• Spectrum Brands, Inc. 

• Tefal S.A.S. 

• ProCook Limited 

• Vesync Co., Ltd. (COSORI) 

• Instant Brands (EMEA) Limited 

• Ultimate Products PLC (Salter)

• Others

Key Highlights of the Report