UAE Whey Protein Powder Market Report and Forecast 2024-2032

UAE Whey Protein Powder Market Outlook

The growth of the UAE whey protein powder market size is driven by the rapid growth in the Middle East and Africa (MEA) whey protein powder market. The MEA whey protein market attained a value of USD 0.96 billion in 2023. The market is further expected to grow at a CAGR of 6.6% during the forecast period of 2024-2032, likely to attain a value of around USD 1.71 billion by 2032.

Whey Protein powder: Introduction

It is a protein powder obtained from whey. Whey is the liquid remaining after the milk has been curdled. Proteins found in whey are easily digestible and are of high quality. Whey protein contains all the nine essential amino acids and therefore it is considered as a complete protein. Essential amino acids are the amino acids that are not produced by the body and are required to be taken in diet. The whey protein powder market demand is constantly rising with the rising awareness about the importance of fitness and well-being.

Whey protein is commonly used by athletes, body builders, and fitness enthusiasts to meet their required protein intake. Whey protein is rapidly absorbed and is effective in promoting muscle growth, strength, and recovery. The main advantage of whey protein is that it can be easily digested by lactose intolerant people as they contain lactose in low amounts.

UAE Whey Protein Powder Market Analysis

Based on segments, the market is divided into type, applications, and distribution channels.

Market Breakup by Type

• Concentrate Whey Protein Powder 

• Isolate Whey Protein Powder 

• Hydrolysate Whey Protein Powder 

• Others

Market Breakup by Applications

• Sports Nutrition 

• Dietary Supplements 

• Infant Formula 

• Food Additives 

• Beverages 

• Others

Market Breakup by Distribution Channels

• Supermarkets/Hypermarkets 

• Convenience Stores 

• Speciality Stores 

• Online Stores 

• Others

UAE Whey Protein Powder Market Overview

The growth of the market is driven by the increasing health and fitness awareness. Nowadays, most people are working on maintaining their body to reduce the total fat percentage, to gain muscle mass, and for overall fitness. Muscle mass and strength can be obtained from various sources of proteins and whey protein is one of them. UAE whey protein powder market development is also favoured by the rising disposable income in the developed countries, which encourages people to invest on their health and wellness.

UAE has witnessed rapid increase in the in number of gyms and fitness centres, which is directly proportional to the number of people going to the gym and intake of proteins for building muscle mass. Emphasis on quality and certification is also aiding the UAE whey protein powder market growth as whey proteins that adhere to the international quality and standards are tested for authenticity and purity.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following UAE whey protein powder companies, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players.

• Glanbia plc. 

• MusclePharm Corporation 

• Iovate Health Sciences International Inc. 

• Dymatize Enterprises LLC 

• Universal Nutrition Corporation 

• Labrada Bodybuilding Nutrition, Inc. 

• Cytosport, Inc. 

• Atlantic Multipower UK Limited 

• Abbott Laboratories Inc. 

• General Nutrition Centers, Inc.

Key Highlights of the Report