UAE Makeup Market Report and Forecast 2024-2032

UAE Makeup Market Outlook

The UAE makeup market size reached USD 74.01 million in 2023. The market is expected to grow at a CAGR of 4.3% between 2024 and 2032, reaching almost USD 108.42 million by 2032.

Key Takeaways:

• The UAE leads the Gulf Cooperation Council (GCC) in eCommerce, experiencing a remarkable 53% surge in 2020 with a record USD 3.9 billion in sales, representing 10% of total retail sales. This growth was largely propelled by the digital shift amid the COVID-19 pandemic.

• The Dubai Chamber of Commerce and Industry projects that eCommerce sales will reach USD 8 billion by 2025, supported by nearly universal internet and mobile phone access among the population. The purchasing power per capita in the UAE is registered at 70,711 United Arab Emirates dirham.

The UAE makeup market is experiencing robust growth driven by several key factors. Increasing awareness and consciousness about appearance among the younger generation have fuelled demand for products aimed at reducing age-related skin imperfections and enhancing lifestyles. Additionally, improvements in colour cosmetics, coupled with growing beauty and personal care sectors, are driving market expansion.

The rise of online shopping has transformed consumer behaviour, with home-care remedies replacing traditional cosmetics products. This shift has led to increased demand for makeup and cosmetics due to the ease of online purchasing and availability of products through digital channels.

Millennials, influenced by social media and celebrity-driven beauty trends, are a rapidly growing demographic for luxury makeup and cosmetics. This segment is willing to pay extra for products that offer a range of desired characteristics, further boosting UAE makeup market growth.

Consumer awareness about health impacts has spurred the popularity of organic products in the beauty care market. There's a notable trend toward reducing consumption of harmful chemicals, with a preference for sustainable and organic options. This shift is particularly evident in skincare products, where consumers, especially women, seek chemical-free alternatives.

Moreover, there's growing demand for vegan and organic cosmetics, especially among Gen Z consumers aged 18 to 35, who are increasingly aware of the benefits of natural products.

The UAE government's stringent measures against counterfeit products make the market more attractive for premium brands and exporters. Efforts include implementing a "zero-tolerance" policy against counterfeit imports, with inspections and cooperation with brand owners to combat counterfeit goods and driving the UAE makeup market development.

Market Segmentation

UAE Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Powders

• Gels 

• Lotions 

• Others

Market Breakup by Application Area

• Face

• Lips

• Eyes

• Nails

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Specialty Stores

• Online Retail Stores

• Others

Market Breakup by Region

• Dubai

• Abu Dhabi

• Others

Competitive Landscape

Key players in the makeup market in UAE offer sustainable products and practices while introducing new products in the market.

• L’Oréal S.A. 

• Shiseido Co. Ltd. 

• Estee Lauder Companies Inc. 

• Natura &Co (Avon Products, Inc.) 

• e.l.f. Cosmetics, Inc. 

• LVMH Moet Hennessy Louis Vuitton SA 

• Coty Inc.  

• Chanel Limited  

• HB USA Holdings, Inc. 

• KIKO S.p.A.

• Others

Key Highlights of the Report