Global Toys Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

Toys Market Regional Insights

North America Toys Market Dynamics

In North America, the rising demand for toys promoting self-care and social interaction is driving market growth, especially fuelling interest in educational toys in the United States. Some of the top-selling ones include Pokémon, Star Wars, Barbie, Marvel, Squishmallows, Fisher-Price, Hot Wheels, L.O.L. Surprise!, and LEGO Star Wars within the US and Canadian markets.

As per toys industry analysis, the growth in educational and STEM toys, in recent times, has further continued to increase the demand for toys across North America. Since more parents are starting to seek toys that facilitate learning and skill development, the growth will continue. Demand is further increased by the growth of hybrid and remote learning programs. Toys that combine entertainment value and instructional value are becoming more and more popular. Examples of this type of toy are Osmo's interactive educational kits and LEGO Education's curriculum-based sets.

The integration of multicultural and bilingual toys is fueling growth in Canada. Culturally inclusive products are becoming more and more popular, such as bilingual LEGO sets, which appeal to Canada's diverse population.

Europe Toys Market Oppurtunities

The European market is driven mainly by the increased focus on sustainability and eco-friendly toys. Environmentally friendly products are gaining increasing significance among European customers, and the market is likely to grow for such sustainable toys. For example, PlanToys adheres to the environmental ideals of the region, using eco-friendly manufacturing techniques and sustainable materials.

Building and construction toys are in wider appeal across 17 European countries, such as Slovenia, the United Kingdom, and Liechtenstein, with LEGO. Besides, high demand for eco-friendly toys and very good purchasing power of consumers contribute a lot to the growth in the European toy market.

Toy markets are increasingly popular, and educational and developmental toys are an example of this, especially in France.  This impels the toys industry in France in acquiring a CAGR of 4.3% during the forecast period. Toys that promote social and cognitive growth are becoming more and more important to French parents. Companies like Janod, renowned for their excellent educational toys, are becoming more and more popular. Government programs that encourage early childhood education and parental understanding of the developmental advantages of this trend are in line with a larger European commitment to toys that have educational value.

Asia Pacific Toys Market Trends

Some major factors contributing to the growth of the toy market include growing middle-classpeople and increasing disposable incomes in the APAC region. As the economy develops, more families will have more money to spend on creative and high-quality toys. The Asia-Pacific toy market is anticipated to expand at a CAGR of 4.6% through 2032, according to EMR market analysis. A significant share of this growth is attributable to rising consumer expenditure on upscale and branded toys. 

Market dynamics are also being shaped by localised product offerings and cultural factors. Toy businesses are customising their products to correspond with local customs and festivals, for instance, and producing material that is appropriate for a wide range of audiences. The region's blend of technology innovation and cultural diversity is reflected in the popularity of interactive toys and mobile games, which further propels growth.

The Asia Toy & Play Association (ATPA) works closely with regional governments to ensure the development of safe, high-quality toys and organises key events like the Hong Kong Toys and Games Fair and Spielwarenmesse. Additionally, associations like the All India Toys and Baby Products Association (AITBA) and the Asian Committee of Toy Industries play crucial roles in bolstering the toys market share in Asia Pacific region.

According to the Health and Welfare Ministry of Japan, 758,631 infants were born in Japan in 2023 and India's annual birth rate of 25 million children, accounting for nearly twenty per cent of global yearly births, as reported by UNICEF, consequently, enhances the demand for the toys market.

The toy market in India is being greatly supported by the e-commerce sector's explosive rise. Consumers in both urban and rural locations now have easier access to a greater variety of toys because of the growth of internet purchasing platforms. Through 2032, sales in the toy industry are expected to increase at a CAGR of 6.2%.

Latin America Toys Market Driving Factors

The growth of middle-class households and rising urbanisation are the main forces behind the toy industry in Latin America. The desire for high-end, varied toys is rising as disposable incomes rise.

Consumer preferences are also being shaped by the impact of international media and brands. For instance, Hasbro's Monopoly game has gained a lot of popularity because of its well-known brand and media presence. This illustrates a tendency wherein global businesses broaden their appeal in a fast urbanising and rising region by catering to local desires. The Latin American toys demand growth is being driven by the combination of rising purchasing power and the influence of global media.

Middle East And Africa Toys Market Insights

Infrastructure expansion and urbanisation are therefore the key drivers of the growing toy market in the Middle East and Africa. An increase in the number of growing cities, along with an influx of families moving into the metropolitan areas, creates the need for all types of good-quality toys in the cities. Shopping centres and other retail points are increasing within the region, thereby enhancing the accessibility and visibility of toys. It is expected that the toy market in these regions will see a growth of 4.3% during the forecast period with a CAGR.

Additionally, the impact of international media and entertainment is influencing consumer choices. For instance, Disney merchandise and Mattel's Barbie have grown incredibly popular as a result of their robust media presence, which boosts toy sales by utilising well-known characters and themes. This trend emphasises how local market dynamics are combined with global effects, boosting the growth of the toys industry.

Toys Market Report Snapshots

Toys Market Size

Toys Market Growth

Toys Market Trends

Toys Market Share

Toys Manufacturers

Toys Market Regional Analysis