Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Report Overview
The global toys market was valued at USD 108.29 billion in 2023. Owing to the rising educational focus and innovation, the market will spur at a 4.1% CAGR from 2024 to 2032. By 2032, the industry will attain USD 156.96 billion.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Toys Market Trends
Technological innovations and pop culture drive demand for engaging toys
One of the major forces that has been driving the global toys market forward is technological integration into toys. Virtual and augmented reality and interactive components are some of the changes that have changed traditional toys into immersive gadgets, educative, and full of entertainment. Such innovation driven by technology not only enhances value play but also captivates those parents who are technologically savvy and appreciate the benefits of entertainment with a tinge of education. For instance, learning possibilities and cognitive growth are stimulated by smart toys that integrate robotics or coding, which makes them extremely desirable in a competitive market.
Pop culture, which is influenced by iconic characters, media franchises, and motion pictures, is a major force pushing the toys demand. The desire for themed items is fueled by popular TV shows and movies, as both kids and collectors want to connect with their favourite characters and tales. Blockbuster franchise licensing agreements result in a constant flow of new items, which accelerates market expansion. The popularity of toys with brands associated with well-known entertainment properties guarantees ongoing consumer interest and boosts sales to a wide range of demographics.
The LEGO Star Wars series is a noteworthy illustration of a pop culture toy. This collection of building sets, which includes recognizable figures, vehicles, and movie scenarios, is directly inspired by the well-known Star Wars film series.One of the contributing factors to this success has been the fact that the Star Wars universe continuously appeals to kids and adults alike. LEGO partnered with one of the most famous and loved brands in order to take advantage of the huge fan base to propel sales and continue this strong market demand.
Toys Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
The market was valued at USD 108.29 billion in 2023.
The market of the global toys is supposed to expand at a CAGR of 4.1% within the projection period of 2024-2032.
Revenue generated from the toy market is supposed to reach 156.96 billion in 2032.
Some of the major trends that impact the growth of the industry include: integration of technology, sustainability, educational toys, and inclusivity and diversity.
Based on product, categorization of market includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, vehicles, and others.
The market key players are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Funko, Inc. and LEGO System A/S among others.
The market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.
The Asia-Pacific region is the most growing region in the global toys market due to rising demand involving toys, games, as well as television and digital entertainment ventures.
The key players in the toys market are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, and Hasbro, Inc.
Purchase Full Report
Datasheet
- Selected Sections, One User
- Printing Not Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Single User License
One User
- All Sections, One User
- One Print Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Five User License
Five Users
- All Sections, Five Users
- Five Prints Allowed
- Email Delivery in PDF
- Free Limited Customisation
- Post Sales Analyst Support
50% Discount on Next Update
Corporate License
Unlimited Users
- All Sections, Unlimited Users
- Unlimited Prints Allowed
- Email Delivery in PDF + Excel
- Free Limited Customisation
- Post Sales Analyst Support
- 50% Discount on Next Update
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Subscribe to our Newsletter
By subscribing you agree to with our privacy policy and provide
consent to
receive
updates
from our company.
Locations
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124