Report Overview

The global toys market was valued at USD 108.29 billion in 2023. Owing to the rising educational focus and innovation, the market will spur at a 4.1% CAGR from 2024 to 2032. By 2032, the industry will attain USD 156.96 billion.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Toys Market Growth Drivers

Surge in online education and hybrid learning environments to open up new market avenues

Educational toys intended for distance learning present a substantial business opportunity. The need for toys that support and improve virtual learning experiences is rising as a result of the popularity of online education as well as hybrid learning environments. This requirement can be met by educational toys that deliver interactive lessons, integrate with digital platforms, or offer extra learning resources. Businesses can profit from this by creating goods that complement curriculum, foster skill development, and meaningfully involve kids. To bridge this gap, STEM kits that link to online tutorials or coding games that work with educational apps might be offered, attracting the interest of both educators and parents, eradicating the toys market growth challenges.

Toys Market Report Snapshots

Toys Market Size

Toys Market Growth

Toys Market Trends

Toys Market Share

Toys Manufacturers

Toys Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 108.29 billion in 2023.

The market of the global toys is supposed to expand at a CAGR of 4.1% within the projection period of 2024-2032.

Revenue generated from the toy market is supposed to reach 156.96 billion in 2032.

Some of the major trends that impact the growth of the industry include: integration of technology, sustainability, educational toys, and inclusivity and diversity.

Based on product, categorization of market includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, vehicles, and others.

The market key players are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Funko, Inc. and LEGO System A/S among others.

The market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.

The Asia-Pacific region is the most growing region in the global toys market due to rising demand involving toys, games, as well as television and digital entertainment ventures.

The key players in the toys market are Tomy Company Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Corporation, and Hasbro, Inc.

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