Top 4 Companies with an Established Presence in the Indian Sports and Fitness Goods Market

Cosco (India) Limited, Bhalla International-Vinex, Nivia Sports Private Limited, and Sanspareils Greenlands Private Limited, among others, are the major players in the Indian sports and fitness goods market.

The Indian sports and fitness goods market is expected to grow at a CAGR of about 8.9% in the forecast period of 2023-2028. As per the analysis by Expert Market Research, the market is expected to be driven by rising disposable incomes and increasing health consciousness.

The growing prevalence of lifestyle diseases in India, such as diabetes type-2, cardiovascular disorders, stroke, obesity, heart disease, and atherosclerosis, among others, is surging the awareness regarding the importance of physical fitness, hence driving the market for sports and fitness goods. The proliferation of fitness centres and gyms in tier-II and tier-III cities amid the growing health-consciousness is also driving the demand for sports and fitness goods.

With the rising popularity of various sports leagues and tournaments such as the Indian Premier League, ICC World Cup, and Premier Badminton League, among others, the demand for sports and fitness goods is growing. In addition, the introduction of various favourable initiatives by the Indian government to promote sports and develop sporting infrastructure is anticipated to fuel the demand for sports and fitness goods in the forecast period.

In June 2022, Flexnext launched a new Smart Elliptical Cross Trainer to expand its portfolio of smart health equipment in the Indian market. The new smart health equipment is Bluetooth-enabled, through which it easily connects to iOS or android-based tablets and smartphones. It also offers real-time Leaderboards and performance tracking metrics to motivate users. Moreover, it is compatible with the Flexnest heart rate monitor. Through the launch, the company aims to capitalise on the growing consumer demand for elevated at-home fitness experiences. 

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Leading 4 Sports and Fitness Goods Companies in India:

Cosco (India) Limited

Cosco (India) Limited is major sports, lifestyle, and fitness company in India. It is listed on the BSE and offers premium products and highly efficient aftersales services. With more than 800 dealers, the company also represents various international brands such as Adidas and Reebok, among others, in India. 

Bhalla International Vinex

Bhalla International Vinex is a leading sports equipment and athletics company that markets and sells its products under the name VINEX. With a comprehensive portfolio of over 3,600 products, the company has the largest non-sports and sports equipment manufacturing facility in India. Its products provide superior performance and quality, and the company has more than 100 athletic certifications.

Nivia Sports Private Limited

Nivia Sports Private Limited is an Indian sports equipment manufacturing company. The company is a pioneer in innovation and is one of the few companies to get FIFA PRO marking on footballs made of rubber. The company aims to create innovative products to enable the participation of Indians in serious sports while creating a sports environment and culture in the country.

Sanspareils Greenlands Private Limited

Sanspareils Greenlands Private Limited is an Indian sports equipment company that is primarily focused on manufacturing cricket equipment. The company has also diversified into various cricket-specific infrastructures, including pitches and nets while customising them in accordance with clients’ requirements. The company aims to offer high-quality sports products to consumers and support their sports and fitness goals.