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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Toothpaste Market Share
Conventional toothpaste accounts for a major portion owing to its widespread availability
Conventional toothpaste holds the highest market share globally. This toothpaste is the standard, all-purpose toothpaste that most people use for daily oral hygiene and it usually contains fluoride to prevent tooth decay and may include other ingredients to reduce plaque, freshen breath, and clean teeth.
Teeth whitening toothpaste is anticipated to gain robust growth in the upcoming years. With the growing emphasis on cosmetic dentistry and the desire for a brighter smile, teeth-whitening toothpaste has become increasingly popular as these products contain mild abrasives or chemical agents that help remove surface stains on teeth.
The adult segment maintains its dominance in the market due to the wide range of oral concerns among adults
Adults occupy a significant portion of the global share of the toothpaste market due to a wide range of oral health concerns among adults as compared to children. The high consumption of alcohol, tobacco, soda, and sweet beverages can have a severe impact on the oral health of adults, boosting the demand for efficient and high-performance toothpaste. Oral hygiene is also a well-established routine for most adults, with regular tooth brushing being an integral part of daily personal care and this consistent habit ensures a steady demand for toothpaste.
Meanwhile, the demand for toothpaste among children is expected to witness considerable growth in the toothpaste market in the forecast period as their teeth are still in the development stage and require proper oral care. Toothpaste manufacturers are creating products specifically tailored for children, with appealing flavours like bubblegum, strawberry, and grape, and packaging featuring popular cartoon characters. These kid-friendly formulations make brushing more enjoyable for children and encourage regular use.
Toothpaste Market Report Snapshots
Toothpaste Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 21.67 billion.
The market is projected to grow at a CAGR of 4.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 29.66 billion by 2032.
The major market drivers are growing oral health awareness and rising concerns regarding dental health due to increased consumption of food with high sugar content.
The key trends of the market include growing demand for organic or natural toothpaste, incorporation of whitening agents by toothpaste brands, usage of innovative ingredients in toothpaste, and effective collaboration of market players with influencers and dentists.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various distribution channels are supermarkets and hypermarkets, convenience stores, online stores, and pharmaceutical and drug stores, among others.
The major players in the market are Colgate-Palmolive Company, Unilever Plc, The Procter & Gamble Company, GSK plc, Avon Products Inc., Amway Corp., Henkel AG & Co. KGaA, Lion Corporation, Patanjali Ayurved, and SNOW COSMETICS LLC, among others.
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