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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Toothpaste Market Growth
Toothpaste is a thick paste or gel-like substance that is used with a toothbrush to maintain the oral hygiene of a person. Its primary function includes removing food particles and plaque from teeth, preventing tooth decay, and providing fresh breath.
Increasing awareness about oral hygiene and the importance of maintaining good dental health is a significant driver of the toothpaste market growth. As people become more educated about the link between oral health and overall well-being, they are more likely to invest in quality toothpaste products. As disposable income levels rise, especially in emerging economies, consumers are more willing to spend on premium and specialised toothpaste products. Government and non-governmental organisations' initiatives to promote dental health, such as school dental care programs and public awareness campaigns, can also increase the usage of toothpaste and propel the overall market growth over the years.
Toothpaste Market Report Snapshots
Toothpaste Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 21.67 billion.
The market is projected to grow at a CAGR of 4.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 29.66 billion by 2032.
The major market drivers are growing oral health awareness and rising concerns regarding dental health due to increased consumption of food with high sugar content.
The key trends of the market include growing demand for organic or natural toothpaste, incorporation of whitening agents by toothpaste brands, usage of innovative ingredients in toothpaste, and effective collaboration of market players with influencers and dentists.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various distribution channels are supermarkets and hypermarkets, convenience stores, online stores, and pharmaceutical and drug stores, among others.
The major players in the market are Colgate-Palmolive Company, Unilever Plc, The Procter & Gamble Company, GSK plc, Avon Products Inc., Amway Corp., Henkel AG & Co. KGaA, Lion Corporation, Patanjali Ayurved, and SNOW COSMETICS LLC, among others.
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