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Increasing Awareness Regarding Personal Hygiene in the Asia Pacific to Aid the Market for Toilet Soaps
The Asia Pacific market for toilet soap is being driven by factors such as increasing consumer awareness about personal hygiene, growing urbanisation, and the presence of a large population in countries like India and China. In addition, key market players such as Unilever have collaborated with UNICEF to spread sanitation awareness among people in rural areas through programmes like ‘handwashing with cleansing and lubricating products’ in India, which can further increase toilet soap market value. According to the 2019 hygiene data released by the United Nations Children’s Fund (UNICEF), the basic availability of hand washing using soap and water in premises like schools was observed in more than 50% of Central and South Asian countries. Furthermore, while bars have traditionally dominated the market, the demand for liquid soaps is witnessing rapid growth due to the convenience factor.
Additionally, popular brands in the Indian market like Dettol are developing antibacterial soaps along with skin moisturising and nourishing properties to combat the issues of infectious diseases while taking care of hands, which boosts lucrative toilet soap market opportunities.
Toilet Soap Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of nearly 5.3% in the forecast period of 2024-2032.
The major drivers of the industry, such as the increasing hygiene awareness, rising disposable incomes, increasing population, rising demand from the developing regions, growing demand for product with enhanced properties, and growing investments in product marketing, are expected to aid the market growth.
The key market trends guiding the growth of the toilet soap market include the growing R&D activities and new product launches by the major players.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share in the market.
The major soap types include bar, liquid, and paper soap, among others.
The major segments of the product are fragrant and non-fragrant.
The major players in the industry are The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson Inc., Godrej Consumer Products Limited, and Reckitt Benckiser Group plc, among others.
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