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Report Overview
The global toilet paper market reached a value of approximately USD 71.37 Billion in 2024. The market is projected to grow at a CAGR of 5.40% between 2025 and 2034, reaching a value of around USD 120.76 Billion by 2034.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Toilet Paper Market Analysis by Region
Asia Pacific is expected to witness a healthy growth in the forecast period, owing to growing demand for personal care and hygiene products
The market in the Asia Pacific region is expected to experience one of the fastest growth rates over the forecast period, with countries like India and China being key regional markets. The rising awareness regarding personal care and cleanliness in developing countries is leading to a growing adoption of hygiene products by the population. Moreover, concerns related to harmful transmission of bacteria and the need to promote cleanliness to maintain health and wellbeing are key factors driving the demand in the commercial sector. This is further being supported by the increasing number of travelers and the expansion of the hospitality sector, which remains a major consumer of hygiene products.
In Europe, improved hygiene standards make these products essential in both residential and commercial sectors. The high purchasing power of Europeans as well as the promotion of products with lower environmental impact support the demand for sustainably developed toilet papers in the region.
Meanwhile, in North America, stringent health standards and access to improved sanitation facilities have resulted in a rise in use of hygiene products including toilet papers. Other markets like Latin America and the Middle East and Africa are expected to witness a similar trend in the coming years, as hygiene consciousness increases among the population with government authorities taking stringent measures to promote the same.
Toilet Paper Market Report Snapshots
Toilet Paper Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 71.37 Billion.
The market is estimated to grow at a CAGR of 5.40% between 2025 and 2034.
The market is estimated to witness a healthy growth during 2025-2034 to reach around USD 120.76 Billion by 2034.
The key trends aiding the market include the increasing awareness regarding personal hygiene and cleanliness, increasing demand for toilet papers with lower environmental impact, and rising online sales.
The key regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types available in the market are 1 ply, and 2 ply, among others.
The major end uses, according to the market report are residential and commercial.
The major players in the market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Koch Industries, Inc., Unilever plc, Zeina Group, Aditya Birla Group (Century Textiles and Industries Limited), Lotus Tissue Papers Products, WEPA Professional, and Aktül Kagit Üretim Pazarlama AS, among others.
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