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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Toilet Paper Market Trends
Sustainability has emerged as a significant trend aiding innovations in the market for toilet paper. Reportedly, nearly 27,000 trees are cut down per day to produce toilet paper, leading to deforestation, soil erosion, and climate change. Hence, key players are attempting to develop eco-friendly toilet paper that can combat the sanitation crisis and create a sustainable future. Materials such as sugarcane, bamboo, recycled paper, and other alternative pulp sources are expected to revolutionise the market in the coming years.
Consumers are increasingly purchasing toilet paper from e-commerce channels amid evolving shopping behaviour and the rising demand for convenience. Attractive offers and discounts, doorstep delivery, and a wide product assortment are also driving the shift towards online purchasing of toilet paper. Key market players are adopting sustainable production methods, integrating eco-friendly packaging, and expanding their presence on e-commerce channels to capitalise on this trend.
Toilet Paper Market Report Snapshots
Toilet Paper Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 71.37 billion.
The market is estimated to grow at a CAGR of 5.4% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 114.90 billion by 2032.
The key trends aiding the market include the increasing awareness regarding personal hygiene and cleanliness, increasing demand for toilet papers with lower environmental impact, and rising online sales.
The key regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types available in the market are 1 ply, and 2 ply, among others.
The major end uses, according to the market report are residential and commercial.
The major players in the market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Koch Industries, Inc., Unilever plc, Zeina Group, Aditya Birla Group (Century Textiles and Industries Limited), Lotus Tissue Papers Products, WEPA Professional, and Aktül Kagit Üretim Pazarlama AS, among others.
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