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Report Overview
The global tissue paper market was valued at USD 34.65 Billion in 2023. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2024-2032. The rising demand for hygiene products, particularly in the wake of increased awareness towards personal and public health has positively impacted the market growth. The surge is anticipated to continue over the forecast period in the form of growing demand for facial tissues, toilet tissues, paper towels, and other sanitary products in developed and emerging markets, bolstering the industry to reach a valuation of USD 59.54 Billion by 2032. These disposable tissue products have increasingly become common for day-to-day activities at home toward limiting the risk of infection, leading to global growth.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- According to the Environmental Protection Agency, about 6.5% of paper goods that are produced annually in the United States are made of tissue paper, particularly from recycled fibers, which thereby boosts the growth of the tissue paper market. As part of the branding strategy, tissue paper manufacturers can capitalize on the growing preference for recycled content by increasing the percentage of recycled fibers in their products. This would also help the market players align with the environmental preferences of eco-conscious consumers and allow companies to differentiate their products in a competitive market.
- Companies can project continued growth in tissue paper consumption, particularly in segments such as facial tissues, toilet paper, and paper towels, as essential for day-to-day hygiene. By investing in capacity expansion, optimizing supply chains, and maintaining adequate stock, manufacturers can be better positioned to meet this ongoing demand.
- Oil-absorbing tissues are a new kind that is becoming widely popular in the tissue paper market because of their usage in the beauty and personal care industry. They find use in removing excess oils while leaving the skin matte as well as providing convenience by making the consumer's skin look better. With growth in awareness about skincare and beauty, their demand can be expected to increase which would drive innovations in terms of product development and boom their market share in tissue paper industry.
Tissue Paper Market Growth
Increased disposable incomes coupled with a greater emphasis on comfort and self-indulgence have led to a surge in demand for high-end and luxury tissue products. These types of tissues are marketed highlighting their softness, thickness, and absorbent qualities, making them better than normal tissues. Developed markets such as North America and Europe have increasingly witnessed consumers willing to pay premiums to obtain better-quality tissue products. Additionally, luxury tissue paper brands such as Genius Luxury Fine Tissue Paper, Bumboo, and others have differentiated themselves with advanced features including scented tissues with added moisturizing agents, to align with broader wellness and lifestyle trends.
Moreover, the growing awareness regarding the different skin sensitivities and allergies has created a demand for hypoallergenic tissue paper products. For instance, Aria Premium Earth Friendly Toilet Paper is made with over 50% plant-based materials and recyclable content. NooTrees Bamboo Toilet Tissue is another 100% bamboo toilet tissue that is free from harsh chemicals, which makes it an ideal choice for those with allergies or sensitive skin. As consumers are becoming more cautious regarding the ingredients used in items of daily use, tissue paper companies have come up with products mainly for sensitive skin consumers, babies, or those with allergies. These tissues are mostly softer and gentler without added fragrance, dyes, or harsh chemicals. The increasing number of organic and dermatologically tested materials, including bamboo or unbleached papers, are another factor contributing to the demand for these products.
Tissue Paper Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The tissue paper market is assessed to grow at a CAGR of 6.20% between 2024 and 2032.
The major market drivers include its versatile applications in daily life, increasing awareness of hygiene, and growing accessibility worldwide.
The key trends of the market are development of specialised tissue products, use in medical settings, and increasing investments by market key players.
A tissue paper is a type of lightweight paper that is made from virgin or recycled pulp paper and is used for dusting, cleaning, wrapping, and other personal applications.
Tissue paper is popular due to its convenience, comfort, and versatility.
The global tissue paper market is segmented based on product type, application, distribution channel, and region.
The primary applications of tissue papers are household and commercial.
Different product types of tissue paper are facial tissue, paper tissues, and wet wipes, among others.
Tissue papers are usually thin and delicate and are designed for one-time use, due to which reuse is not recommended.
Key market players include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.
In 2023, the market reached an approximate value of USD 34.65 Billion.
The market is estimated to witness healthy growth in the forecast period of 2024 and 2032 to reach a value of around USD 59.54 Billion by 2032.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124