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Report Overview
The global tissue paper market was valued at USD 34.65 Billion in 2023. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2024-2032. The rising demand for hygiene products, particularly in the wake of increased awareness towards personal and public health has positively impacted the market growth. The surge is anticipated to continue over the forecast period in the form of growing demand for facial tissues, toilet tissues, paper towels, and other sanitary products in developed and emerging markets, bolstering the industry to reach a valuation of USD 59.54 Billion by 2032. These disposable tissue products have increasingly become common for day-to-day activities at home toward limiting the risk of infection, leading to global growth.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- According to the Environmental Protection Agency, about 6.5% of paper goods that are produced annually in the United States are made of tissue paper, particularly from recycled fibers, which thereby boosts the growth of the tissue paper market. As part of the branding strategy, tissue paper manufacturers can capitalize on the growing preference for recycled content by increasing the percentage of recycled fibers in their products. This would also help the market players align with the environmental preferences of eco-conscious consumers and allow companies to differentiate their products in a competitive market.
- Companies can project continued growth in tissue paper consumption, particularly in segments such as facial tissues, toilet paper, and paper towels, as essential for day-to-day hygiene. By investing in capacity expansion, optimizing supply chains, and maintaining adequate stock, manufacturers can be better positioned to meet this ongoing demand.
- Oil-absorbing tissues are a new kind that is becoming widely popular in the tissue paper market because of their usage in the beauty and personal care industry. They find use in removing excess oils while leaving the skin matte as well as providing convenience by making the consumer's skin look better. With growth in awareness about skincare and beauty, their demand can be expected to increase which would drive innovations in terms of product development and boom their market share in tissue paper industry.
Competitive Landscape
The tissue paper market players are now concentrating on consumer-centric solutions, innovation, and sustainability. Additionally, tissue paper manufacturers work to enhance product quality, promote better cleanliness, and increase their market share in developing nations. Utilizing eco-friendly materials like bamboo and recycled fibres will have a significant impact on the environment. Remaining competitive in this growing industry also requires cost effectiveness and a better supply chain.
Key Market Players
Key industry leaders in this market are:
Kimberly-Clark Corporation was established in 1872, with its headquarters located in Irving, Texas, United States. The company produces tissue products under the brands Kleenex, Scott, and Cottonelle. The company is committed to sustainability hygiene and innovation in markets for both consumers and professionals worldwide.
Essity Aktiebolag, founded in 1929, with its location in Stockholm, Sweden, the Tork, Lotus and Plenty are tissue paper products from the company committed to hygiene, sustainability, and environmental-friendly practices for both consumer and professional market.
Based in Jinjiang, China, Hengan International Group Company Ltd. operates its brands, including Tempo and Vinda, since 1985. Tissue products made include toilet paper, facial tissues, and napkins. Focus is on quality, innovation, and catering for the home market as well as overseas.
Asia Pulp & Paper Sinar Mas, established in 1976 and headquartered in Jakarta, Indonesia, offers tissue products like toilet paper, facial tissues, and kitchen towels, all under one philosophy: sustainability, responsible sourcing, and no deforestation in paper-making processes.
Other key players in the global tissue paper market are Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.
Tissue Paper Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The tissue paper market is assessed to grow at a CAGR of 6.20% between 2024 and 2032.
The major market drivers include its versatile applications in daily life, increasing awareness of hygiene, and growing accessibility worldwide.
The key trends of the market are development of specialised tissue products, use in medical settings, and increasing investments by market key players.
A tissue paper is a type of lightweight paper that is made from virgin or recycled pulp paper and is used for dusting, cleaning, wrapping, and other personal applications.
Tissue paper is popular due to its convenience, comfort, and versatility.
The global tissue paper market is segmented based on product type, application, distribution channel, and region.
The primary applications of tissue papers are household and commercial.
Different product types of tissue paper are facial tissue, paper tissues, and wet wipes, among others.
Tissue papers are usually thin and delicate and are designed for one-time use, due to which reuse is not recommended.
Key market players include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.
In 2023, the market reached an approximate value of USD 34.65 Billion.
The market is estimated to witness healthy growth in the forecast period of 2024 and 2032 to reach a value of around USD 59.54 Billion by 2032.
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United States (Head Office)
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+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124