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Report Overview

The global Thai cuisine market size is projected to grow at a CAGR of 7.20% between 2026 and 2035. The major market drivers include increasing availability of Thai food and changing food preferences of consumers.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

7.2%

2026-2035


*this image is indicative*

Key Trends in the Market

Thai cuisine encompasses of lightly prepared dishes with a spicy edge and strong aromatic components including lime leaves, lemongrass, and gingers, among others. The cuisine features both vegetarian and non-vegetarian dishes that balance spicy, sweet, and sour flavours to perfection in stir fries, curries, salads, and soups.

  • Various initiatives are being taken by the government of Thailand to increase the presence of Thai restaurants all across the globe. Furthermore, increasing number of restaurant chains are introducing Thai dishes on their menus in order to provide customers with food variety and quick service, boosting the Thai cuisine market demand.
  • Increased consumption of fresh, clean, and healthy food products made from herbs, vegetables, and lean proteins, among others is boosting the popularity of Thai cuisine. Unique flavours, vibrant spices, and aromatic herbs are further attracting consumer interest towards the cuisine.
  • Rise in international tourism has introduced Thai food to several travellers, due to their spicy and aromatic nature, the travellers developed a taste for the cuisine and upon return, look for Thai food in their own countries.

Global Thai Cuisine Market Segmentation

The EMR’s report titled “Thai Cuisine Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Street Food
  • Meal Kit
  • Fine Dining

Market Breakup by Application

  • Restaurants
  • Processed Food
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Share by Type

Street food is anticipated to account for a significant Thai cuisine market share owing to the popularity, affordability, and authenticity of the street food. Thai street food offers dishes made from rice served in classic bowls, including rice noodles. Street food also allows food enthusiasts to enjoy the cuisine in an affordable manner. Street food markets and stalls attract both local as well as tourists towards them, boosting the segment growth.

Market Share by Application

Restaurants are expected to hold a significant share of the market as Thai cuisine is served and enjoyed globally by consumers in various small eateries and restaurant chains among others. Restaurants are believed to have an assorted menu with dishes inspired by different regions of Thailand. Some even hire specialised Thai cuisine chefs to provide their customers with authentic taste of the cuisine in different countries. Additionally, restaurants offer excellent social setting and ambience, providing customers with authentic Thai dishes and desserts, aiding the Thai cuisine market growth.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global Thai cuisine market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

MTY Food Group Inc.

MTY Food Group Inc., founded in 1979 and headquartered in Montreal, Canada, is an operator and franchisor of various casual dining, quick service, and fast casual restaurants. The brands under the food group include Koya Japan and Thai Express, among others.

McCormick & Company Inc.

McCormick & Company Inc. is a spice and extract manufacturing company that was founded in 1889 and is headquartered in Maryland, United States. The company is known for manufacturing and distributing condiments and spices, among other flavouring food products to food manufacturers.

Narathai Cuisine Co., Ltd.

Narathai Cuisine Co., Ltd. was established in 2003 and has its headquarters located in Bangkok, Thailand. The company offers a variety of food products including salads, noodles, rice, and soups, among others.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other Thai cuisine market key players include Le Du, SanehJaan, Greyhound Café, Siam House, Bangkok Express, Exquisine System(HK) Co., Ltd., and Sri Tart Aroy-D Thai, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.

The major market drivers include increasing availability of Thai food and changing food preferences of consumers.

The key trends fuelling the growth of the market include growing initiatives by the government of Thailand to promote Thai cuisine globally, rising health consciousness, and increasing international tourism.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various types of Thai cuisine include street food, meal kit, and fine dining.

The significant applications include restaurants and processed food, among others.

The unique combinations of different ingredients including bold spices and peanuts, among others, provides rich flavours to the consumers, boosting the popularity of the cuisine.

The key players in the market are MTY Food Group Inc., McCormick & Company Inc., Narathai Cuisine Co., Ltd., Le Du, SanehJaan, Greyhound Café, Siam House, Bangkok Express, Exquisine System(HK) Co., Ltd., and Sri Tart Aroy-D Thai, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Region
Breakup by Type
  • Street Food
  • Meal Kit
  • Fine Dining
Breakup by Application
  • Restaurants
  • Processed Food
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • MTY Food Group Inc.
  • McCormick & Company Inc.
  • Narathai Cuisine Co., Ltd.
  • Le Du
  • SanehJaan
  • Greyhound Café
  • Siam House
  • Bangkok Express 
  • Exquisine System(HK) Co., Ltd.
  • Sri Tart Aroy-D Thai
  • Others

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