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Report Overview
The global tequila market size attained approximately USD 11.87 Billion in 2024. The market is estimated to grow at a CAGR of 6.00% in the forecast period of 2025 and 2034, reaching a value of around USD 21.26 Billion by 2034. The tequila market is expanding exponentially, with increasing demand for premium and artisanal tequilas, thereby bolstering the market growth. Consumers are shifting to high-quality agave spirits, pushing revenue growth across the industry. Premium tequila, with its quality, is a top choice among consumers who seek premium experiences. Market trends indicate increased expansion as revenue increases, with substantial growth in the premium segment. As the industry continues to mature, high-end production and high-quality craftsmanship brands are poised for victory. The rising respect for artisanal tequila only further solidifies the market's shift toward premium products.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Tequila Market Share
Blanco occupies a substantial portion of the global tequila market share due to its earthy and distinct flavour. Furthermore, its easy availability and high concentration of alcohol also contribute to its high demand among consumers. It makes an excellent base for cocktails due to its clean and bold flavour and its ability to be mixed in a variety of drinks, ranging from classic margaritas to exotic cocktails. Additionally, it is a preferred drink of choice among health-conscious consumers due to the presence of fewer additives and sugar compared to other traditional spirits.
Compared to aged tequilas like Reposado, Añejo, or Extra Añejo, Blanco tequila is generally more affordable. This makes it an accessible option for a broad range of consumers, including those who are new to tequila or who are looking for a high-quality spirit at a more moderate price point. The influence of Mexican culture and the global trend towards embracing diverse and ethnic spirits have also played a role in the popularity of Blanco tequila. Additionally, the trend of clean drinking and preference for spirits with fewer additives or ageing-related alterations supports the demand for Blanco tequila.
Tequila Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global tequila market size attained approximately USD 11.87 Billion in 2024.
The tequila market is estimated to grow at a CAGR of 6.00% during the forecast period of 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 21.26 Billion by 2034.
Factors such as the rise of cocktail culture, increasing consumer awareness, demand for premium spirits, and e-commerce expansion are driving market growth.
Key trends include the premiumization of tequila, increased focus on sustainability, growth of RTD (ready-to-drink) cocktails, and the rise of celebrity-backed tequila brands.
The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The various product types are blanco, joven, mixto gold, reposado, and anejo.
The key players in the market are Bacardi Limited, Diageo Plc, Constellation Brands, Inc., Pernod Ricard S.A., Beam Suntory Inc., Ambhar Global Spirits, LLC, Brown-Forman Corporation, Davide Campari-Milano N.V, Casa Aceves, Proximo Spirits, Inc., Jose Cuervo, Patrón, Don Julio, Sauza, 1800 Tequila, El Jimador, Milagro, Clase Azul, Espolón, Olmeca (including Altos), Casamigos, Tres Generaciones, Codigo 1530, Corralejo, and Maestro Dobel, among others.
The premium and super-premium segments accounted for the largest market share due to rising consumer demand for high-quality spirits.
Blanco and Reposado tequilas dominate the market, with super-premium varieties experiencing the fastest growth.
North America, particularly the United States and Mexico, held the highest market share in 2024.
The off-premises segment, including retail stores and e-commerce platforms, is the leading distribution channel in the tequila market.
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