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Report Overview
The global tequila market size attained approximately USD 11.87 Billion in 2024. The market is estimated to grow at a CAGR of 6.00% in the forecast period of 2025 and 2034, reaching a value of around USD 21.26 Billion by 2034. The tequila market is expanding exponentially, with increasing demand for premium and artisanal tequilas, thereby bolstering the market growth. Consumers are shifting to high-quality agave spirits, pushing revenue growth across the industry. Premium tequila, with its quality, is a top choice among consumers who seek premium experiences. Market trends indicate increased expansion as revenue increases, with substantial growth in the premium segment. As the industry continues to mature, high-end production and high-quality craftsmanship brands are poised for victory. The rising respect for artisanal tequila only further solidifies the market's shift toward premium products.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Competitive Landscape
Bacardi Limited, established in 1862, is a privately held spirits company with its headquarters in Hamilton, Bermuda. Some of its popular products include rum, vodka, tequila, wine, and beer, among others.
Diageo Plc, a multinational alcoholic beverages company, was incorporated in 1997 and based in London, the United Kingdom. Its product portfolio includes tequila, scotch, whisky, gin, and non-alcoholic products.
Constellation Brands, Inc. is one of the leading manufacturers of alcoholic beverages and was founded in 1945. The company, based in New York, the United States, produces its products under the brand names Corona Light, Corona Premier, Casa Noble, and Mi CAMPO, among others.
Other tequila market players include Pernod Ricard S.A., Beam Suntory Inc., Ambhar Global Spirits, LLC, Brown-Forman Corporation, Davide Campari-Milano N.V, Casa Aceves, and Proximo Spirits, Inc., among others.
Key Tequila Companies:
Below are the top players in the tequila industry. Collectively, the companies control the largest market and set trends for the industry.
- Bacardi Limited
- Diageo Plc
- Constellation Brands, Inc.
- Pernod Ricard S.A.
- Beam Suntory Inc.
- Ambhar Global Spirits, LLC
- Brown-Forman Corporation
- Davide Campari-Milano N.V
- Casa Aceves
- Proximo Spirits, Inc.
- Jose Cuervo
- Patrón
- Don Julio
- Sauza
- 1800 Tequila
- El Jimador
- Milagro
- Clase Azul
- Espolón
- Olmeca (including Altos)
- Casamigos
- Tres Generaciones
- Codigo 1530
- Corralejo
- Maestro Dobel
- Others
Tequila Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global tequila market size attained approximately USD 11.87 Billion in 2024.
The tequila market is estimated to grow at a CAGR of 6.00% during the forecast period of 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 21.26 Billion by 2034.
Factors such as the rise of cocktail culture, increasing consumer awareness, demand for premium spirits, and e-commerce expansion are driving market growth.
Key trends include the premiumization of tequila, increased focus on sustainability, growth of RTD (ready-to-drink) cocktails, and the rise of celebrity-backed tequila brands.
The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The various product types are blanco, joven, mixto gold, reposado, and anejo.
The key players in the market are Bacardi Limited, Diageo Plc, Constellation Brands, Inc., Pernod Ricard S.A., Beam Suntory Inc., Ambhar Global Spirits, LLC, Brown-Forman Corporation, Davide Campari-Milano N.V, Casa Aceves, Proximo Spirits, Inc., Jose Cuervo, Patrón, Don Julio, Sauza, 1800 Tequila, El Jimador, Milagro, Clase Azul, Espolón, Olmeca (including Altos), Casamigos, Tres Generaciones, Codigo 1530, Corralejo, and Maestro Dobel, among others.
The premium and super-premium segments accounted for the largest market share due to rising consumer demand for high-quality spirits.
Blanco and Reposado tequilas dominate the market, with super-premium varieties experiencing the fastest growth.
North America, particularly the United States and Mexico, held the highest market share in 2024.
The off-premises segment, including retail stores and e-commerce platforms, is the leading distribution channel in the tequila market.
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