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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Television Market Growth
The burgeoning popularity of streaming platforms, increased consumer purchasing power, and high demand for home entertainment are some crucial market drivers. Further, the demand for high- and is also expected to boost their sales worldwide, boosting the television market revenue.
Moreover, several smart TV manufacturers are harnessing the power of AI to provide personalised advertisements to users as well as voice recognition features. For instance, LG launched a new lineup of smart TVs powered by AI technology, consisting of 55 innovative models offered in a wide range of sizes, starting from 43 inches, and going up to an impressive 97 inches.
The television demand for higher resolution TVs is also growing, as 4K technology becomes more popular and 8K starts to gain traction, due to the increasing availability of 4K content through streaming services.
Television Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 94.8 billion.
The global television market is expected to grow at a CAGR of 3.10% between 2024 and 2032.
The market is estimated to witness healthy growth during 2024-2032 to reach around USD 125.19 billion by 2032.
The market is being driven due to burgeoning popularity of streaming platforms, increased consumer purchasing power, and high demand for home entertainment.
The key trends aiding the market include growing demand for higher resolution TVs, the emergence of OLED technology, and the integration of TVs with smart home voice assistants.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
Different distribution channels are offline and online.
The market key players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation¸ Hisense International Co., Ltd., Haier Smart Home Co. Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.
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