Global Television Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

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The television market faced significant disruptions due to the spread of COVID-19, impacting offline distribution channels and the global supply chain. However, the trade and development of the television market is expected to recover during the forecast period, with market players adapting to new dynamics and emerging opportunities. In January 2025, TCL launched the 115-inch X955 Max QD Mini LED TV in India, the country’s largest television. Released at CES 2025, it was priced at Rs 29,99,990. The TV boasts superior picture quality, 20,000+ local dimming zones, and immersive 4K viewing.

The television market growth is driven by factors such as the growing working population, which increases disposable incomes and demand for electronic products, particularly televisions. Government policies supporting technological advancements, along with urbanization, have further expanded access to high-quality TV options. As disposable incomes rise, consumers are increasingly willing to invest in advanced televisions, contributing to the overall market growth. These dynamics create a favourable environment for the television sector, ensuring continued development in the coming years.

The market growth is fuelled by innovative product launches, such as smart TVs, and the rise of online retailing, making them more accessible. These factors, combined with increasing industry sales, contribute to the overall expansion of the television market. In 2022, the U.S. Census Bureau's American Community Survey estimated that around 121 million U.S. households owned at least one television, accounting for approximately 97% of all households. The widespread use of televisions helps generate advertising revenue, benefiting both content creators and the television industry.

Type Insights

Smart TVs have transformed the global television market by providing internet connectivity, allowing users to access streaming services, apps, and digital content seamlessly. They offer an enhanced viewing experience with features like voice control, smart home integration, and high-definition displays. The growing demand for smart TVs reflects consumers' preference for interactive and versatile entertainment options, contributing significantly to the television market’s expansion worldwide.

In March 2025, the JVC 55-inch QLED TV, launched in India, offered impressive display quality and sound at ₹35,999. While it had some software issues and a subpar remote, it provided great value for money. The TV featured a 60W speaker setup and solid performance, making it a strong budget contender in its category.

Distribution Channel Insights

Offline retailing in the global television market offers consumers the advantage of directly experiencing the product before purchase. This allows for hands-on testing of features like picture quality, sound, and size. Additionally, it provides immediate purchase and delivery options, building trust through personal interaction with sales representatives and supporting local businesses. In December 2024, Reliance Retail launched six Home Theatre LED TVs in partnership with HARMAN, under the BPL brand. The TVs offer superior audio and picture quality, providing a theatre-like experience. This launch is part of Reliance's strategy to expand into the consumer electronics and white goods sector.

Online retailing in the global television market offers convenience and broader access to a variety of brands and models. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes. Online stores often offer better deals, promotions, and delivery options. Moreover, the ease of shopping at any time and the growing trend of e-commerce has significantly expanded the reach and growth potential of the television market globally.

Screen size Insights

Televisions up to 32 inches are popular in smaller spaces, such as bedrooms and kitchens, due to their compact size. They offer affordability, energy efficiency, and ease of installation, making them ideal for budget-conscious consumers or secondary viewing areas. In March 2025, VW launched the 32-inch QLED Smart TV, the VW32 Pro Series, at ₹9,499. It offers a vibrant display, smart connectivity, and a slim design. Powered by a quad-core processor with 1GB RAM and 8GB storage, it provides great performance and a solid viewing experience, making it a budget-friendly option.

Televisions ranging from 33 to 43 inches offer a balanced size suitable for medium-sized rooms, such as living rooms and apartments. They provide a good viewing experience without overwhelming the space. These TVs cater to consumers seeking a larger display without the high cost of larger models. The affordability, combined with improved picture quality and design, has made this size range increasingly popular in the global television market, appealing to a wide range of buyers.

Resolution Insights

HD (720p) televisions offer a cost-effective option for consumers seeking decent picture quality. Ideal for smaller screens or budget-conscious buyers, they deliver clear visuals for everyday viewing and are commonly found in entry-level models, contributing to wider market accessibility. In September 2024, Sony India launched its new Bravia TV range, featuring flagship technologies like Dolby Vision and Atmos, aiming to enhance home cinematic experiences. The new models offer advanced image and sound quality, with special promotional offers.

Full HD (1080p) televisions provide enhanced picture clarity with a resolution of 1920x1080 pixels, offering a superior viewing experience compared to HD (720p). This resolution is ideal for larger screens and delivers sharper images, making it a popular choice for mid-range models. With improved visual detail and better colour accuracy, Full HD TVs cater to consumers who seek high-quality viewing for movies, sports, and gaming, playing a crucial role in the global television market’s growth.

Smart Features Insights

Smart TVs with internet connectivity allow users to stream content, browse the web, and access apps like Netflix and YouTube. This enhances the entertainment experience, providing seamless integration with online services and offering convenience for a wide range of activities. In August 2024, Reliance Jio launched the JioTV+ app for Smart TVs without the need for a Jio Set-Top Box (STB). Previously, JioFiber users received a free STB for accessing the app. Now, the app is available on Smart TVs, offering 800+ TV channels, OTT platforms like Disney+ Hotstar, and more. Jio aims to enhance the viewing experience across multiple TVs with its app, making content accessible beyond the primary TV setup.

Voice-controlled TVs offer a more intuitive and accessible viewing experience by allowing users to control their TV with simple voice commands. This feature enhances convenience, enabling effortless navigation of channels, volume adjustment, and content search without the need for physical remotes. Ideal for multitasking or those with mobility issues, voice-controlled technology integrates seamlessly with other smart home devices, offering a connected and hands-free entertainment experience that’s gaining significant popularity in the global market.

Price Range Insights

Televisions priced below $500 offer excellent value for money, making them accessible to a wide range of consumers. These budget-friendly models typically feature solid performance with good picture quality, smart features, and connectivity options. While they may lack some premium features like high-end sound systems or advanced display technologies, they provide a reliable viewing experience, making them ideal for casual viewers or those on a budget.

TVs in the $500-$1000 range strike a balance between affordability and premium features. These models often come with enhanced picture quality, such as 4K resolution and advanced HDR support, making them ideal for consumers seeking superior viewing experiences. Additionally, they typically offer smart TV capabilities with access to popular streaming apps, better sound systems, and more stylish designs, making them a solid choice for those who want high-quality features without breaking the bank.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Regional Insights

North America Television Market

The North American television market is characterised by high demand for advanced viewing technologies, with consumers increasingly adopting 4K, OLED, and QLED TVs. The region's market is driven by the increasing popularity of smart TVs, offering access to streaming services and internet connectivity. Major players like Samsung, LG, and Sony dominate the market, offering premium models with superior picture quality and features. In September 2024, Panasonic returned to the US market after a decade, launching a new line-up of OLED and Mini-LED TVs ranging from 55 to 85 inches. Featuring Fire TV built-in, these models combined exceptional picture quality with smart capabilities. Available from retailers like Amazon and Costco, the TVs offered a seamless streaming experience.

In the U.S., the television market remains strong, with consumers investing in larger screen sizes and better picture quality. There is a growing preference for smart TVs due to the widespread adoption of streaming services like Netflix and Disney+. As 4K and OLED technologies become more mainstream, U.S. consumers increasingly prioritise higher-end models. The ongoing demand for home entertainment systems and the integration of voice assistants further shape the market in the country.

Europe Television Market

In the United Kingdom, the television market is marked by a steady shift towards smart TVs, driven by the popularity of streaming services such as Netflix, BBC iPlayer, and Amazon Prime. Consumers are also increasingly opting for larger screen sizes and higher resolution models like 4K. The demand for OLED and QLED technology is growing, with a focus on improved picture and sound quality. The UK market continues to embrace cutting-edge TV innovations, influencing the broader European market.

In France, the television market is characterised by a growing demand for smart TVs with internet connectivity and access to a wide array of streaming platforms. The rise of 4K and HDR models is evident as consumers prioritise improved picture quality and more immersive viewing experiences. French consumers are also adopting voice-controlled and AI-powered TV systems, further transforming the way TV is consumed. In January 2024, France Télévisions pioneered free-to-air UHD broadcasting in France, launching UHD channels for France 2 and France 3. It aimed to cover 70% of the population, focusing on urban and rural areas for widespread accessibility.

Asia Pacific Television Market

The Asia Pacific television market is one of the largest and fastest-growing regions globally, driven by the rising middle-class population and increased disposable incomes. Countries like China, India, and Japan have seen significant growth in television sales, particularly for smart TVs and 4K models. Technological advancements such as OLED, QLED, and LED TVs, along with affordable pricing, are driving demand. Moreover, streaming platforms and content consumption on mobile devices are reshaping how people interact with television.

Latin America Television Market

In Latin America, the television market is evolving rapidly as more consumers seek affordable yet high-quality viewing options. The growing popularity of smart TVs, coupled with increasing internet penetration, is driving market growth. Consumers are increasingly turning to streaming services, with a focus on affordable models that offer good picture and sound quality. In December 2024, Brazil adopted IP-based over-the-air TV (ATSC 3.0), becoming the largest country to do so. This move marked a significant shift in broadcasting, potentially reshaping the media landscape across the Western Hemisphere.

Key Companies & Market Share Insights

The global television market is highly competitive, with key players continuously innovating to maintain their market share. Leading companies such as Samsung, LG, Sony, TCL, and Panasonic dominate the sector, offering a wide range of products, including OLED, QLED, and LED televisions. As consumer preferences shift towards smart TVs and enhanced viewing experiences, these companies are focusing on integrating advanced technologies like AI, 4K, 8K, and HDR for superior image quality. Additionally, the growing popularity of OTT streaming services is prompting TV manufacturers to collaborate with streaming platforms, ensuring seamless access to content. As a result, the television market continues to evolve rapidly, driven by technological advancements and changing consumer demands.

The following bullet list of company names is provided, but is not broken down into narrative paragraphs.

• Samsung Electronics Co., Ltd.
• LG Corp.
• Panasonic Holdings Corp.
• Sony Group Corp.
• Toshiba Corporation
• Hisense International Co., Ltd.
• Haier Smart Home Co. Ltd.
• KONKA Group Co. Ltd.
• Sansui Electric Co., Ltd.
• Vizio Holding Corp.
• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
• Changhong
• Philips
• Skyworth Group
• Xiaomi
• TCL
• Others

Segments Covered in the Report

Television Market Report Snapshots

Television Market Size

Television Market Growth

Television Market Share

Television Companies