Global Tampon Market Report and Forecast 2024-2032

Global Tampon Market Size

The global tampon market reached around USD 5.30 billion in 2023. The market is projected to grow at a CAGR of 5.4% between 2024 and 2032 to reach nearly USD 8.47 billion by 2032.

Global Tampon Market Outlook

• 1.8 billion people, including women, transgender men, and non-binary individuals menstruate monthly worldwide. 

• 42% of women in the United States use tampons during menstruation. 

• Bacterail vaginosis has emerged as an increasingly common condition that affects 5%-70% of females in the reproductive age group globally.

Global Tampon Market Growth

Bacterial vaginosis is a critical vaginal infection attributed to poor menstrual hygiene practices among women. It is prevalent in nearly 20%-60% of women in different countries, with the United States recording a prevalence rate of around 30%. It is widespread in multiple African countries, due to poor awareness about menstrual hygiene management and lack of access to menstrual products. With the emergence of period activism, women are beginning to understand the myths and stigmas associated with menstruation, which is boosting the demand for safe period products, including tampons.

Over 300 million women worldwide menstruate daily. Nearly 500 million of them do not have adequate access to menstrual hygiene products. In low-income countries like Kenya, 95% of menstruating adolescents missed 1-3 days of school, which reportedly impacted their learning outcomes. Increasing government intervention across the world is boosting women’s access to WASH (water, sanitation, and hygiene) facilities, thereby affecting the global demand for tampons favourably.

The participation of women in the workforce is rising steadily. As per the United Nations, nearly 21% of women held STEM jobs in 2023 and over 33% of them found employment in the field of research. With the rising economic and social empowerment of women, the awareness of their challenges is expected to rise, and lead to a surge in demand for tampons globally.

Global Tampon Industry Segmentation

Global Tampon Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Applicator

• Non Applicator

Market Breakup by Material

• Cotton

• Rayon

• Blended

Market Breakup by Distribution Channel

• Supermarkets/ Hypermarkets

• Pharmacy/Drug Stores

• Departmental Stores

• Online

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Tampon Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 6.9% due to increasing awareness of women’s hygiene among people and increasing government efforts to boost access to feminine hygiene products.

Leading Companies in the Global Tampon Market

100% organic tampons are witnessing a high consumer appeal due to their hypoallergenic and fragrance-free nature. They are also biodegradable and safe for usage by those with sensitive skin, which is driving the market growth.

• Johnson & Johnson Services, Inc.

• Edgewell Personal Care Co.

• Bodywise (UK) Limited

• Kimberly-Clark Corporation

• The Procter & Gamble Company

• Unicharm Corporation

• TZMO SA

• Corman S.p.A.

• Lil-lets UK Limited

• Cotton High Tech, SL

• Others

Key Highlights of the Report