Switzerland Hair Care Market Report and Forecast 2024-2032

Switzerland Hair Care Market Outlook

The Switzerland hair care market size reached approximately USD 407.00 million in 2023. The market is projected to grow at a CAGR of 5.1 % between 2024 and 2032, reaching a value of around USD 639.04 million by 2032.

Key Takeaways

• The market is currently witnessing a rise in the demand for organic and natural products. This increase can be attributed to the growing emphasis on sustainability and health-consciousness among consumers.

• The demand for herbal and botanical hair care products is on the rise due to the growing awareness of benefits offered by herbal ingredients.

• The growth of the market is also driven by the continuous advancements in hair styling products. One notable example is the production of hair scents by renowned brands like Chanel and Dior.

As per Switzerland hair care market analysis, consumers are progressively recognising the importance of their hair care routine, seeking guidance from medical professionals and trusted hairdressers. As a result, they are transitioning towards alternative methods of hair maintenance, moving away from the traditional practice of solely relying on shampooing and conditioning. This shift in mindset is anticipated to drive the demand for hair masks and scalp treatment products in the market, aiming to prevent issues such as split ends, dry hair, and promote healthy hair growth.

Moreover, increasing innovations in the ingredients of shampoos and conditioners are expected to enhance the market demand. For example, argon oil and baobab oil are being incorporated into many hair conditioners because they are known to enhance the softness and silkiness of hair. Similarly, shampoos that enhance the pH balance of hair and relieve it from itchiness and dryness are expected to stimulate the Switzerland hair care market development.

Based on distribution channel, the e-commerce segment is expected to account for a significant market share due to changing consumer preferences and the convenience associated with online shopping. Online channels enable people to get access to international brands that can be shipped easily within a short time. Flexibility of payment options, including credit cards (the most popular payment method) and debit cards, facilitate order placement and receipt. The high number of smartphone users and the rising internet penetration are also expected to influence the growth of the e-commerce sector in the country and contribute to the expansion of digital channels, facilitating improved distribution of consumer goods.

Market Segmentation

Switzerland Hair Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Oil

• Hair Spray

• Hair Colour

• Shampoos and Conditioners

• Styling Gel

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• E-Commerce

• Others

Competitive Landscape

The market participants are prioritising the manufacturing of plant-based and organic hair care products to attract potential customers.

• Oriflame Holding AG 

• L'Oreal S.A.

• Procter & Gamble Co.

• Kao Corp.

• Unilever Plc 

• Goloy GmbH

• Alf Heller Cosmetics GmbH

• Rausch AG Kreuzlingen

• Ewopharma AG

• TRINITY haircare AG

• Others

Key Highlights of the Report