Switzerland E-Bike Market Report and Forecast 2025-2034

Switzerland E-Bike Market Outlook

The Switzerland e-bike market size is projected to grow at a CAGR of 6.9% between 2024 and 2032. The e-bike market growth in Switzerland is influenced by the implementation of subsidies and the development of cycling infrastructure in the region.

Key Trends in the Market

E-bikes, short for electric bicycles, are bicycles equipped with an integrated electric motor that assists propulsion. They combine traditional pedal power with an electric motor, providing riders with various levels of assistance as they pedal.

E-bikes are often categorised into different classes based on their power and speed capabilities. Class 1 e-bikes provide assistance only when pedalling and have a speed limit, while Class 2 e-bikes have a throttle that can engage the motor without pedalling, also with a speed limit. Class 3 e-bikes have higher speed limits but are often regulated on where they can be used.

• Advancements in technology have been a significant driver for the Switzerland e-bike market growth in Switzerland. Innovations in battery efficiency, motor capabilities, and lightweight materials have enhanced the overall performance and appeal of e-bikes. Integration of smart features like GPS tracking, connectivity with mobile apps, and advanced power management systems have augmented user experience, making e-bikes more convenient and appealing to a broader demographic.

• Encouraged by the developments in other European countries, the Switzerland e-bike market demand is anticipated to surge during the forecast period as the government implements favourable policies for the market.

With the implementation of the law on bicycle lanes effective from January 2023, both the confederation and the cantons initiated plans to construct a comprehensive bicycle path network by 2043. This legislative stride is rooted in the overarching ambition to ensure universal accessibility to cycling for all citizens.

• Another key trend in the Switzerland e-bike market is the provision of subsidies by the government. Moreover, an emerging trend in the Swiss e-bike market involves a surge in new participants, alongside established brands implementing growth tactics such as partnerships and expansions.

A prominent illustration of this trend was marked by AirBie's collaboration with Flyer AG, a renowned Swiss e-bike manufacturer, in June 2021. This partnership, forged after a successful trial in Zug, resulted in the introduction of a public e-bike-sharing service across Zug, Baar, and Cham.

Switzerland E-Bike Market Segmentation

Based on propulsion type, the market can be segmented into pedal-assisted, speed pedelec, and throttle-assisted. The market division, based on battery type, includes lead acid batteries, and lithium-ion batteries, among others. The market, based on the application, is categorised into cargo/utility, city/urban, and trekking.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Switzerland e-bike market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• myStromer AG

• FLYER AG

• maxon Group

• Thömus Bicycles of Switzerland

• BMC Switzerland AG

• Komenda AG

• Swiss E-Mobility Group (Schweiz) AG

• 3Linden GmbH

• Miloo

• Pierer Industrie AG

• Others

Market Analysis

An increase in demand for speed pedelecs owing to its convenience to aid the market

According to the Switzerland e-bike market analysis, speed pedelecs are expected to increase in demand during the forecast period owing to their appeal to commuters looking for faster and more efficient transportation options for medium to longer distances. With their higher speed capabilities (often up to 45 km/h or 28 mph), they allow riders to cover greater distances in a shorter time frame, making them an attractive choice for those seeking alternatives to cars or public transportation.

The expansion of the market is further bolstered by the rising presence of e-bike manufacturers within the country. Switzerland, situated adjacent to key e-bike hubs like Germany, France, and Italy, has entered the realm of e-bike manufacturing. Notably, Swiss brands like myStromer AG and BMC Switzerland AG have established themselves as global entities.

Increasing demand for lithium-ion batteries in e-bikes to influence the market dynamics

The increasing popularity and preference for lithium-ion batteries in e-bikes due to several key advantages is anticipated to influence the Switzerland e-bike market share in the coming years. Lithium-ion batteries have a high energy density compared to other battery types. This means they can store a significant amount of energy in a relatively compact and lightweight package. In addition, lithium-ion batteries are rechargeable and offer a longer cycle life compared to other battery types. They can be charged multiple times without significant loss of capacity, making them more durable and cost-effective over the long term.

Competitive Landscape

myStromer AG is a Swiss manufacturer that specialises in high-end electric bicycles, particularly known for their premium e-bikes. They are recognised for combining cutting-edge technology with sleek design in their models. myStromer focuses on creating innovative e-bikes that cater to urban mobility, commuting, and leisure, integrating features like powerful motors, long-range batteries, and smart connectivity solutions into their bicycles.

FLYER AG is another prominent Swiss e-bike manufacturer with a strong reputation for producing a wide range of electric bicycles. It emphasises quality, reliability, and comfort in their designs. FLYER AG offers diverse e-bike models, from city and trekking bikes to mountain and cargo e-bikes. Their focus on ergonomic designs, advanced motor systems, and user-friendly features has contributed to their popularity among various types of riders.

maxon Group is another key manufacturer and supplier of high-precision motor systems. Based in Switzerland, the company provides advanced motor systems and components that are integral to the operation of many electric bicycles. Their motors are often known for their efficiency, power, and reliability, making them a preferred choice for several e-bike manufacturers worldwide.

Other Switzerland e-bike market players are Thömus Bicycles of Switzerland, BMC Switzerland AG, Komenda AG, Swiss E-Mobility Group (Schweiz) AG, 3Linden GmbH, Miloo, and Pierer Industrie AG, among others.

Key Highlights of the Report