Global Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Global Swimwear Market Growth

An estimated 1.4 billion tourists travelled internationally during 2024, reflecting an increase of approximately 11% compared to 2023. The Middle East continued to be the fastest-growing region, with international arrivals surpassing pre-pandemic levels by 32%. In 2022, 62% of residents in the European Union undertook at least one personal tourism trip. Spain emerged as the leading EU destination for international tourists in 2022, with 271 million nights spent in tourist accommodations, accounting for 22% of the total share in the EU. Hence, the rise in global tourism, particularly towards beach destinations, coastal cities, and resorts, has played a significant role in driving the swimwear market expansion.

As more individuals participate in water-related activities such as swimming, snorkelling, and surfing during their vacations, the demand for swimwear has increased markedly. The appeal of coastal living and outdoor recreation, along with the enhanced accessibility of beach destinations, has strengthened the link between travel and swimwear. This emerging trend is propelling sales of both recreational and fashion-oriented swimwear on a global scale.

Global B2C e-commerce revenue is projected to reach USD 5.5 trillion by 2027, reflecting a consistent CAGR of 14.4%. As per the swimwear market analysis, the swift expansion of the e-commerce sector has notably heightened the demand for swimwear. Online retail platforms grant consumers effortless access to an extensive array of swimwear brands, styles, and price ranges, enhancing the convenience of browsing and purchasing. The capability to compare different options, read customer reviews, and take advantage of exclusive promotions has bolstered consumer confidence. Furthermore, online retailers provide a wider selection, including niche and sustainable swimwear brands, which further stimulates market growth.

Key Trends and Developments

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Swimwear Market Trends

The market is undergoing significant transformation and is witnessing several prominent trends. There is a notable increase in demand for inclusive sizing, prompting brands to broaden their size offerings to serve a more varied clientele. Besides, innovations in material sciences and production technology have improved the overall quality of swimwear by enabling companies to use UV-protective fabrics, chlorine-resistant materials, and quick-drying textiles. This is creating a favourable swimwear market outlook. Furthermore, digital transformation is revolutionising the market, with e-commerce platforms enhancing the accessibility of swimwear products. Regional preferences are also shaping design trends, leading to a surge in modest swimwear options that cater to culturally diverse audiences.

Global Swimwear Industry Segmentation

Global Swimwear Market Share

Based on the distribution channel, the market is segmented into online and offline. During the forecast period of 2025-2034, online channels are estimated to grow at a CAGR of 8.7%. Online platforms allow consumers to explore a wide range of swimwear styles, brands, and sizes from the comfort of their homes. The benefits of online shopping, including the ability to easily compare various options and keep up with contemporary trends, make swimwear more accessible. This is one of the key swimwear market trends. Additionally, efforts such as targeted advertising, influencer marketing, and enhanced return policies play a vital role in boosting sales, hence positioning online platforms as a significant factor in the growing demand for swimwear worldwide.

The offline distribution channel for swimwear includes physical retail stores, boutiques, department stores, and speciality shops. This channel allows customers to try on products, receive personalised assistance, and benefit from in-store promotions.

Leading Companies in the Global Swimwear Market

Other major players in the swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.