The global sustainable tourism market was valued at USD 4.78 Trillion in 2025. It is forecasted to grow at a CAGR of 13.60% from 2026 to 2035, reaching nearly USD 17.11 Trillion by 2035, while supporting the preservation of local cultures, traditions, and heritage through respectful interactions with indigenous communities and the conservation of historical sites, safeguarding cultural diversity for future generations.
Base Year
Historical Period
Forecast Period
According to Invest India, the National Strategy for Sustainable Tourism, developed by the Ministry of Tourism in 2022, aims to promote resilient, inclusive, and carbon-neutral tourism in India. This strategy enhances sustainability by safeguarding natural and cultural resources while driving economic growth and supporting eco-friendly tourism practices.
A significant 72% of international travellers believe that adopting sustainable travel practices is crucial for protecting the environment. This movement towards sustainable tourism is driven by an increasing awareness of environmental issues, a quest for genuine travel experiences, and a commitment to minimising one's ecological impact, thereby leading to the sustainable tourism market expansion.
50% of national parks worldwide have implemented ecotourism initiatives designed to protect local wildlife and their habitats. This significant trend reflects a growing recognition of the importance of sustainable tourism practices that not only enhance visitor experiences but also contribute to the conservation of natural resources and biodiversity. Ecotourism initiatives often include a variety of strategies aimed at minimising the environmental impact of tourism while promoting awareness and appreciation of the natural world.
Compound Annual Growth Rate
13.6%
Value in USD Trillion
2026-2035
*this image is indicative*
|
Global Sustainable Tourism Market Report Summary |
Description |
Value |
|
Base Year |
USD Trillion |
2025 |
|
Historical Period |
USD Trillion |
2019-2025 |
|
Forecast Period |
USD Trillion |
2026-2035 |
|
Market Size 2025 |
USD Trillion |
4.78 |
|
Market Size 2035 |
USD Trillion |
17.11 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
13.60% |
|
CAGR 2026-2035 - Market by Region |
Asia Pacific |
15.2% |
|
CAGR 2026-2035 - Market by Country |
India |
15.5% |
|
CAGR 2026-2035 - Market by Country |
Mexico |
14.4% |
|
CAGR 2026-2035 - Market by Type |
Eco Tourism/Green Tourism |
15.0% |
|
CAGR 2026-2035 - Market by Tourism Type |
International |
15.2% |
|
Market Share by Country 2025 |
France |
2.4% |
Costa Rica attracts over 1.7 million ecotourists each year, reinforcing its position as a top global ecotourism destination in the world. Moreover, in Southeast Asia, the ecotourism sector is projected to grow by 17% annually, fuelled by an increasing demand for eco-friendly travel options. Furthermore, the market is witnessing substantial growth, driven by a rising consumer preference for environmentally responsible travel choices. Travellers are becoming increasingly conscious of their environmental impact, opting for destinations and services that prioritise sustainability, including responsible wildlife tours, eco-friendly resorts, and carbon offset programs.
Technological innovations are playing a key role in this movement, with digital platforms offering eco-friendly travel options and advocating for sustainable practices. Furthermore, international regulations and government initiatives are further supporting sustainability within the tourism sector, thereby leading to the expansion of the market.a This transition towards sustainable tourism is actively reshaping the sector, aligning it with wider international environmental goals.
As per the sustainable tourism market analysis, nearly 65 countries have adopted national strategies and policies to encourage sustainable tourism. The UNWTO reports that 90% of tourism ministers consider sustainability a key priority for the sector's future. Additionally, 30% of global hotel chains are working towards achieving carbon neutrality by 2030, thereby leading to the growth of the market.
The sustainable tourism market growth can be attributed to growing environmental awareness, rising government initiatives and regulations, and evolving consumer preferences.
Several governments are implementing policies designed to encourage sustainable tourism, offering incentives for businesses to embrace environmentally responsible practices. These initiatives include tax breaks, grants, and subsidies for eco-friendly projects, as well as stricter regulations on waste management, energy use, and conservation efforts. Such policies motivate the tourism sector to focus on sustainability, prompting destination management organisations to promote eco-tourism and support the development of sustainable travel infrastructure, ultimately reducing environmental impacts.
One of the notable trends in the sustainable tourism market is the introduction of technological innovations. In today’s world, technological advancements are reshaping the sustainable tourism sector. Various innovations such as sustainable booking platforms, carbon offsetting tools, and eco-friendly transportation technologies enable travellers and businesses to reduce their environmental footprint. Moreover, digital solutions improve resource management, enhance the tracking of sustainability metrics, and streamline eco-conscious travel planning. The integration of renewable energy sources, efficient waste management systems, and green technologies makes sustainable travel more feasible and accessible for both tourists and operators.
There is a significant increase in consumer awareness regarding environmental issues, leading to a shift towards sustainable tourism practices. Contemporary travellers are prioritising low-impact transportation, eco-friendly accommodations, and destinations focused on conservation, which is driving the demand for sustainable tourism across the globe. Moreover, as environmental concerns gain prominence, eco-conscious travel is becoming a priority, encouraging businesses to adopt greener practices and support destinations that promote sustainability to meet consumer expectations.
Modern travellers are increasingly seeking experiences that align with their values, favouring destinations and businesses that promote sustainability. There is a growing interest in eco-tourism, ethical wildlife tourism, and responsible travel experiences. This shift is largely influenced by younger generations who prioritise sustainability in their travel choices. The sustainable tourism market revenue is impacted as major players adapt by broadening their offerings to include more sustainable choices, such as eco-friendly accommodations and tour packages, to meet the demands of environmentally conscious consumers.
The market is witnessing substantial growth, fuelled by an increasing consumer preference for eco-friendly travel options. Nowadays, travellers are becoming more aware of their environmental footprint, choosing destinations and services that emphasise sustainability, such as eco-friendly accommodations, responsible wildlife tours, and carbon offset initiatives. Furthermore, technological advancements play a vital role, as digital platforms provide sustainable travel options and promote environmentally friendly practices. Additionally, international regulations and government policies are fostering sustainability within the tourism sector. This transition towards sustainable tourism is transforming the sector, aligning it with broader global environmental objectives.
The EMR’s report titled “Global Sustainable Tourism Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Consumer Orientation
Breakup by Tourism Type
Breakup by Tourist Type
Breakup by Booking Channel
Breakup by Region
|
CAGR 2026-2035 - Market by |
Country |
|
India |
15.5% |
|
Mexico |
14.4% |
|
UK |
14.2% |
|
France |
13.3% |
|
Australia |
13.2% |
|
USA |
XX% |
|
Canada |
XX% |
|
Germany |
XX% |
|
Italy |
XX% |
|
China |
XX% |
|
Japan |
XX% |
|
Saudi Arabia |
XX% |
|
Brazil |
XX% |
According to the sustainable tourism market report, the domestic market drives the sector by helping to preserve local ecosystems and cultural heritage, supporting local economies, and encouraging community involvement. By promoting eco-friendly travel, it reduces tourism's environmental impact, ensuring long-term benefits for local populations and natural resources. The Australian government reported that in the September quarter of 2024, domestic tourism remained steady, with spending up by 1% (USD 396 million) and domestic overnight trips rising by 3% (790,000 trips) compared to the same period in 2023.
In the international market, sustainable tourism fosters global environmental conservation, enhances cross-cultural understanding, and boosts economic growth in tourism-dependent areas. It encourages responsible travel, lowers carbon footprints, and supports the sustainable development of destinations worldwide, benefiting both local communities and international visitors. According to the International Trade Organization, international visitor arrivals to the United States reached 66.5 million in 2023, an increase of 15.7 million (+31%) compared to 2022, representing 84% of the arrivals seen in 2019.
Key players in the sustainable tourism market are concentrating on adopting sustainable business practices to secure a competitive advantage. Companies in this sector implement various strategies to reduce their environmental impact and support local economies, including lowering carbon emissions, encouraging eco-friendly accommodations, and conserving natural resources, among others.
Established in 1979 and headquartered in Idaho, United States, ROW Adventures specialises in adventure travel experiences that prioritise sustainability and eco-tourism. The company focuses on active vacations, featuring activities such as biking, rafting, and hiking, while promoting environmental conservation, community involvement, and responsible tourism practices across various global locations.
Founded in 2000 and headquartered in Oregon, United States, Gondwana Ecotours provides eco-friendly travel experiences that emphasise conservation and nature. The company offers sustainable travel options designed to enhance environmental awareness and support wildlife preservation, with trips available in across various regions including the Amazon, Africa, and other unique destinations.
Established in 1983 and headquartered in California, United States, Cheesemans' Ecology Safaris emphasis on small-group eco-tours that showcase nature and wildlife, promoting conservation and education. Their tours cover continents such as Asia, Africa, and the Americas, with the goal of raising environmental awareness and encouraging sustainable travel practices.
Established in the year 1985 and based in Colorado, United States, Natural Habitat Adventures is renowned for its commitment to conservation and sustainable travel. The organisation provides nature-focused tours, such as wildlife safaris and polar expeditions, prioritising carbon-neutral travel, conservation efforts, and responsible tourism.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the sustainable tourism market are Sustainable Travel International, Native Tours Inc., Bouteco, Kind Traveler, Responsible Travel, and Wild Frontiers Adventure Travel among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a value of nearly USD 4.78 Trillion.
The market is assessed to grow at a CAGR of 13.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 17.11 Trillion by 2035.
The major drivers of the market are growing environmental awareness and introduction of new government initiatives and regulations.
The key trends aiding the market expansion include the evolving consumer preferences, government initiatives and regulations and adoption of technological advancements.
As per the EMR report, the different booking channels of sustainable tourism in the market are offline and online.
The major regions considered in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The major players in the market are Gondwana Ecotours, ROW Adventures, Natural Habitat Adventures, Cheesemans' Ecology Safaris, Sustainable Travel International, Native Tours Inc., Bouteco, Kind Traveler, Responsible Travel, and Wild Frontiers Adventure Travel, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Consumer Orientation |
|
| Breakup by Tourism Type |
|
| Breakup by Tourist Type |
|
| Breakup by Booking Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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