Global Superfoods Market Report and Forecast 2024-2032

Global Superfoods Market Outlook

Superfoods have become a robustly growing category of health foods. These foods are built to provide outstanding nutritional and medicinal attributes. The global superfoods market is expected to grow at a CAGR of about 6.2% in the forecast period of 2024 and 2032.            

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North America Led the Superfoods Market, Bolstered by the Rising Health Consciousness Among Consumers

North America dominated the global superfoods market due to the rising trend towards consuming nutritionally rich foods and beverages, with lower calorie content, as a result of the rising awareness of health and well-being among the consumers. Recommendations by health organisations like the American Heart Association is also supporting the growth of the regional market. According to the American Heart Association, the inclusion of foods and oils rich in omega-3 in the diet reduces the risk of cardiac diseases. Thus, the consumption of omega-3 EFAs, especially those derived from plants, such as chia seeds, have been gaining popularity in the region. In the coming years, the superfoods market in North America is expected to be bolstered by the rising investments into R&D by the major players in the market.

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Superfoods: Market Segmentation

Superfoods include mostly plant foods but can also refer to some fish and milk products. They are considered nutritionally rich and, thus, healthy. Blueberries, salmon, kale, and acai are some of the nutritionally rich products that have been branded as superfoods.

Based on type, the superfoods market can be divided into:

• Fruits
• Vegetables
• Dairy
• Grains and Seeds
• Herbs and Roots
• Meat, Fish, and Poultry
• Others

The leading distribution channels for superfoods are:

• Supermarkets/Hypermarkets
• Convenience Stores
• Traditional Grocery Stores
• Online Channels
• Others

Superfoods find their major applications in the following segments:

• Snacks and Savoury
• Beverages
• Bakery and Confectionery
• Others

The regional markets for superfoods include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Growing Consumption of Nutritionally-Rich Foods to Drive the Superfoods Market

The rising disposable incomes, along with the changing lifestyles, have led to a heightened demand for superfoods. The rising obesity rates globally have led to the increasing adoption of food options that are rich in essential minerals and other nutrients, without containing a significant calorie count. This has further supported the growth of the superfoods market. The convenience of consumption of most superfoods like chia seeds, combined with busier lifestyles, has also contributed to the growth of the industry.
 
The fruits and vegetables segments of the superfoods market is witnessing a healthy demand, especially propelled by the rising population of people following a vegan diet. The emergence of diet trends like the paleo-diets or diets which rely on raw food are also propelling the growth of these segments. The rising consumption of smoothies, especially with the rise of juice diets, is also leading to the growth of the fruits and vegetables, which are termed as superfoods. With major beverage companies introducing natural and healthy juices or juice-blends, these segments are expected to witness a further growth in the coming years.

Key Industry Players in the Global Superfoods Market

The report gives a detailed analysis of the following key players in the global superfoods market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Sunfood Corporation
• Suncore Foods Inc.
• ADUNA Ltd.
• Superlife Co. Pte Ltd
• Archer Daniels Midland Company
• OMG! Organic Meets Good
• Del Monte Foods, Inc
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report