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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Sun Care Products Market Analysis by Region
High skin cancer rates, growing consumer awareness, and the presence of major industry players makes North America the dominant regional market for sun care products globally
North America dominates the market as people in North America are suffering from high rates of skin cancer and skin ageing problems, with one in five Americans expected to develop skin cancer by the age of 70. This has created significant demand for sun care products in the region.
Moreover, according to a report by the NPD Group, U.S. sun care product sales reached USD 1.5 billion in 2022, up 5% from the previous year. This growth was driven by increased consumer awareness about the importance of sun protection. Additionally, the rising popularity of outdoor activities and sports in North America has further fueled the demand for sun care products.
The sun care products market share in Asia Pacific is expected to witness significant growth during the forecast period as consumers in the region are becoming increasingly aware of the effects of sun exposure on the skin. There is also a preference for fair, unblemished skin in many Asian cultures, which has fueled the demand for sun care products that help maintain a pale complexion.
Major players in the region are focusing on product innovations to cater to the evolving consumer preferences in the region. For example, sun care products in Asia Pacific often feature high SPF values, sometimes reaching SPF 60-100, especially in Japan. There is also growing interest in using silicone-based technologies to improve the wash-off resistance and SPF enhancement of sun care formulations.
Sun Care Products Market Report Snapshots
Sun Care Products Market Growth
Sun Care Products Market Trends
Sun Care Products Market Share
Sun Care Products Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The sun care products market is expected to grow at a CAGR of 7.2% between 2024 and 2032.
The major drivers of the market include the increasing awareness pertaining to the damage caused by UV rays, increasing demand for premium packaged sun care products, and rising standards of living.
Key trends aiding market expansion include the increasing celebrity influence and aggressive brand endorsements, increasing sales of innovative sun care products via e-commerce, and increasing sun exposure among the working population.
Key players in the market are The Procter & Gamble Company, Unilever plc, L'ORÉAL SA, Johnson & Johnson Services, Inc., Beiersdorf AG, Shiseido Co., Ltd., The Estée Lauder Companies Inc, S.C. Johnson & Son Inc., Edgewell Personal Care, and KOSÉ Corporation, among others.
The different products for sun care include sun protection products, after sun, and self-tanning products, among others.
The various form of sun care products are cream, gel, lotion, wipes, and spray, among others.
Sun care products should ideally be applied 20 minutes before exposure to the sun, while keeping the product away from the eyes.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Sun care products like sunscreens should be applied 3-4 times a day on body and face for better protection against UV rays, sunburn, skin cancer, and premature ageing.
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