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Social media platforms like Instagram, YouTube, and TikTok and influencers have played a major role in driving awareness and demand for sun care products. Influencer endorsements, product recommendations, and testimonials have helped establish a compelling narrative around the necessity of sun protection, fuelling consumer demand and sun care products market growth.
There has also been increasing consumer awareness of the harmful effects of UVA rays, and demand has been growing for a full range of UVA/UVB protection. To cater to this demand, in 2022, L’Oréal introduced UVMune 400, its newest sun filtering technology. The ingredient shields the skin against ultra-long UVA rays. The novel solution was marketed towards preventing sun-induced deep skin damages.
Sun Care Products Market Growth
Sun Care Products Market Trends
Sun Care Products Market Share
Sun Care Products Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The sun care products market is expected to grow at a CAGR of 7.2% between 2024 and 2032.
The major drivers of the market include the increasing awareness pertaining to the damage caused by UV rays, increasing demand for premium packaged sun care products, and rising standards of living.
Key trends aiding market expansion include the increasing celebrity influence and aggressive brand endorsements, increasing sales of innovative sun care products via e-commerce, and increasing sun exposure among the working population.
Key players in the market are The Procter & Gamble Company, Unilever plc, L'ORÉAL SA, Johnson & Johnson Services, Inc., Beiersdorf AG, Shiseido Co., Ltd., The Estée Lauder Companies Inc, S.C. Johnson & Son Inc., Edgewell Personal Care, and KOSÉ Corporation, among others.
The different products for sun care include sun protection products, after sun, and self-tanning products, among others.
The various form of sun care products are cream, gel, lotion, wipes, and spray, among others.
Sun care products should ideally be applied 20 minutes before exposure to the sun, while keeping the product away from the eyes.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Sun care products like sunscreens should be applied 3-4 times a day on body and face for better protection against UV rays, sunburn, skin cancer, and premature ageing.
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