Global Streaming Analytics Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Streaming Analytics Market Growth

Enterprises, large and small, are increasingly employing digital solutions in their business operations to improve their functionality while streamlining the varied processes involved and enhancing the overall productivity of the organisation. The increased digitalisation with heightened adoption of Internet of things (IoT) solutions across industry verticals is expected to increase the growth of the streaming analytics market.

Moreover, the growing emphasis on consumer opinions and needs is driving organisations to invest in streaming analytics technology to improve their popularity and enhance their distribution channel, which, in turn, is predicted to positively impact the industry growth. In addition, the rising awareness pertaining to streaming analytics is also contributing to the market growth. Furthermore, rapid technological advancements such as the integration of artificial intelligence and machine learning technology are also the major factors driving the market. These factors are estimated to positively impact the market growth in the forecast period.

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Streaming Analytics Market Trends

The combination of streaming analytics with technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) is a crucial trend of streaming analytics market which is enhancing data processing capabilities. This integration enables predictive analytics and more accurate forecasting, providing organisations with deeper insights.

The growth of edge computing is facilitating data processing closer to the source, reducing latency and bandwidth usage. This development is particularly beneficial for applications requiring immediate data analysis, such as autonomous vehicles and industrial automation.

Recent Developments

As per the streaming analytics market dynamics and trends, the Media Rating Council (MRC) announced that it approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and has also renewed the accreditations for Nielsen’s National Panel measurement. According to Nielsen, this endorsement establishes the measurement company as the first accredited live-streaming solution that provides person-level granularity.

Industry Outlook

As per the streaming analytics industry analysis, as of June 2022, India had approximately 1.17 billion telephone subscribers, with a tele-density of 85.13%.  Moreover, the number of internet subscribers in India stood at about 836.86 million by June 2022, indicating a growing digital user base. The telecom sector's Gross Revenue (GR) for the quarter ending June 2022 was INR 76,408 crore, with an Adjusted Gross Revenue (AGR) of INR 60,530 crore, reflecting a year-on-year growth of 17.91%. These factors aid the rise of streaming analytics in telecommunications as it improves network performance, enhances customer experience, and supports the growth of new digital services.

In September 2023, the retail trade volume in the European Union (EU) decreased by 0.2% compared to the previous month, indicating a slight decline in consumer spending. Moreover, retail sales in the EU increased by 1% in August 2024 compared to the same month in the previous year, reflecting a modest year-over-year growth. Additionally, in 2022, 91% of individuals aged 16 to 74 in the EU used the internet, with 75% of them purchasing or ordering goods or services online, highlighting the widespread adoption of e-commerce. This can boost the growth of the streaming analytics industry as streaming analytics in retail and e-commerce enables companies to harness real-time data for faster decision-making, enhanced customer experience, and improved operational efficiency.

Real-time data processing, and growing demand for IoT is supporting the market demand.

• Streaming analytics allows businesses to process and analyse data in real-time, enabling quicker decision-making, which is highly beneficial for industries like finance, healthcare, and retail, contributing to the streaming analytics industry revenue. 
• As IoT devices proliferate, there is an increasing need to analyze large volumes of continuous data streams, which streaming analytics effectively handles, driving demand.
• The market serves various industries, including e-commerce, telecommunications, manufacturing, and finance, making it versatile and fostering steady demand.
• Cloud-based streaming analytics platforms offer scalable solutions that can adapt to growing data needs, reducing infrastructure costs and enhancing performance for organizations of all sizes.

High implementation costs, complexity of deployment, and data security concerns may challenge the market growth.

• The high implementation costs of streaming analytics solutions can be a barrier for smaller organizations and impact streaming analytics demand forecast.
• Complexity of deployment and integration with existing systems can pose challenges for businesses.
• Data security concerns and the need for robust encryption and protection mechanisms are critical.
• Dependency on high-speed internet connectivity can limit the effectiveness of streaming analytics in certain regions.
• Potential data quality issues can affect the accuracy and reliability of streaming analytics insights.

Advancements in AI and machine learning, and proliferation of 5G networks is driving the market demand.

• Advancements in AI and machine learning enhance the capabilities and applications of streaming analytics, which can boost the demand of streaming analytics market.
• The rollout of 5G networks will generate more data at faster speeds, driving the need for advanced streaming analytics to process this data in real-time, especially in sectors like telecommunications, gaming, and autonomous vehicles.
• Rising demand for real-time customer insights and personalized experiences fuels market growth.

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Streaming Analytics Industry Segmentations

Streaming analytics refers to the mechanism of analysing and processing data in a continuous flow. This mechanism includes a range of data sources, such as telemetry from linked devices, log files generated by consumers using web applications, online e-commerce transactions, or any information from geospatial services. It is also popularly known as event stream processing, as this technology helps in the analysis of large pools of current and in-motion data via continuous queries, known as event streams. This helps organisations to generate insights quickly through increasing volumes of data from sources such as Internet of Things (IoT) sensors, mobile devices, clickstream analysis, among others.

By component, the market is divided into:

• Software 
• Service

On the basis of deployment model, the market can be segmented into:

• On-Premise 
• Cloud

Based on organisation size, the industry can be bifurcated into:

• Large Enterprises 
• Small and Medium Sized Enterprises

On the basis of application, the market can be distributed into:

• Fraud Detection
• Predictive Asset Management
• Risk Management
• Network Management and Optimisation
• Sales and Marketing
• Supply Chain Management
• Location Intelligence 
• Others

Based on industry, the market can be categorised into:

• BFSI
• IT and Telecom
• Manufacturing 
• Government
• Retail and E-Commerce
• Media and Entertainment
• Healthcare 
• Energy and Utilities
• Others

The report also covers the regional markets like:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Streaming Analytics Market Share

Based on application, the supply chain management segment is predicted to hold a considerable streaming analytics market share. This growth can be attributed to the increased implementation of supply chain management software, which utilises big data analytics, in major industry verticals such as the healthcare and retail industry to consolidate business processes and improve work efficiency. In addition, the increased demand for transparency in the supply chain processes is further aiding the market growth. These factors are expected to contribute to the overall market growth in the forecast period.

Competitive Landscape:

Companies like Amazon Web Services, Inc. (AWS), IBM Corporation, Impetus Technologies, Inc., Microsoft Corporation, and Oracle Corporation amongst others are the key players in the global streaming analytics Market.

Amazon Web Services, Inc. (AWS):

• AWS is a dominant player in the global market, leveraging its extensive cloud infrastructure and ecosystem, which can enhance streaming analytics demand. 
• AWS focuses on integrating streaming analytics with its broad range of cloud services, offering scalable and flexible solutions. The company emphasizes innovation, with continuous updates to its services like Amazon Kinesis to cater to evolving customer needs, making real-time data processing more accessible and efficient.

IBM Corporation:

• IBM is a leading player with a strong foothold in the market.  
• IBM leverages its expertise in AI and machine learning, integrating these technologies with its streaming analytics offerings such as IBM Streams that can aid the streaming analytics demand growth. The company focuses on providing end-to-end solutions that cater to complex enterprise needs, with an emphasis on security, scalability, and industry-specific applications.

Impetus Technologies, Inc.

• Impetus Technologies focuses on delivering high-performance analytics solutions tailored to large-scale data processing needs. The company emphasizes innovation and customization, aiming to differentiate itself through advanced platforms like StreamAnalytix, which offers both real-time and batch processing capabilities.

Microsoft Corporation

• Microsoft is a major player in the streaming analytics market, leveraging its Azure cloud platform.
• The company focuses on integrating streaming analytics into its broader cloud ecosystem, offering services like Azure Stream Analytics that are highly compatible with other Microsoft products, contributing to the streaming analytics market value. The company emphasizes ease of use, scalability, and integration, aiming to make real-time analytics accessible to a wide range of industries and businesses.

Oracle Corporation

• Oracle focuses on combining streaming analytics with its database and cloud offerings, providing comprehensive solutions for real-time data processing. The company emphasizes robustness and scalability, aiming to serve large enterprises with complex data needs, while also integrating AI and machine learning to enhance its analytics capabilities.

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Streaming Analytics Market Regional Insights

North America is estimated to hold a significant share of the market and is expected to grow at a CAGR of 32.2% in the forecast period. The market in USA is expected to grow at a CAGR of 31.9% between 2024 and 2032, which can fuel the streaming analytics market revenue. This growth can be attributed to the presence of leading market players in the region. In addition, the heightened emphasis of organisations on consumer needs and demands to make informed decisions based on the analysis of real-time data is contributing to the rapid adoption of streaming analytics technology. Moreover, the increased investment in the development of streaming analytics technology is also expected to positively impact the market growth in the coming years.