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North America is anticipated to hold a dominant position in the stock images market. The United States, owing to a strong presence of media, advertising, and technology companies lead the regional market growth. Internet advertising accounts for the majority of ad spend and is the fastest-growing medium in the region.
The Europe stock images market is being driven by the expansion of SMEs. In 2022, the value added of EU-27 SMEs increased by 6.7% in the non-financial business sector (NFBS). Strong demand for stock photos, as a result of more regional promotional efforts, is anticipated to fuel the market growth in the coming years.
Meanwhile, the Asia Pacific region holds a significant share in the stock images market, driven by the rapid expansion of the creator economy in China and India. In 2024, India holds the title of the most YouTube users, estimated at 462 million. The total hours of video by Indian channels to YouTube have increased by 40% year over year in 2023 compared to June 2022. China's internet advertising revenue is also expected to significantly surge in the coming years.
Stock Images Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market value was around USD 6.73 billion.
The market is projected to grow at a CAGR of 5.94% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 11.91 billion by 2032.
The major market drivers include the rising demand for high-quality image content, increasing integration of artificial intelligence (AI) in stock images, and growing demand for inclusivity in media.
The key trends include the demand for stock images shot in real scenarios and the growth of the content creation economy.
The different types of stock images include still images and footage.
The major applications of stock images include commercial and editorial.
The major players in the market include Shutterstock, Inc., Getty Images, Adobe Inc, and Dissolve Inc.
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