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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Spritzer Market Outlook
The global spritzer market is being aided by the global wine market growth. The wine market is expected to grow at a CAGR of 3.8% in the forecast period of 2024-2032.
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North America to be a Major Regional Market for the Spritzer Industry
North America is expected to be a significant regional market for the global spritzer industry due to the growing demand for an alternative beverage in the region and high per-capita alcohol consumption in the region. Europe has also experienced a large demand for spritzer drinks due to its conventional market for the beverage. The Asia Pacific region is also expected to see a robust growth over the forecast period due to the rising demand for alcohol-based products among the youth. Latin America and the Middle East, meanwhile, are witnessing a healthy growth in the spritzer industry due to the growing penetration of alcoholic products in the region.
Spritzer: Market Segmentation
Spritzer is a combination of white wine or, occasionally, clear wine and carbonated water. It is targeted towards young and new drinkers who are not used to the taste of wine. Spritzer appeals to young consumers with its crisp, calm, and smoother taste.
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On the basis of origin, the industry can be divided into the following:
- Conventional
- Organic/Natural
Based on flavour type, the industry type can be divided as follows:
- Caramel
- Chocolate
- Tropical
- Citrus
- Berries
- Others
The sales channel can be divided into the following:
- Hypermarkets and Supermarkets
- Departmental Stores
- Traditional Store Formats
- Online
The regional markets for spritzer can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Availability of a Wide Range of Flavours to Bolster the Market Growth of Spritzer
The growth of the market is being driven by the availability of a wide range of flavours. The market currently provides a wide range of flavour options for customers, such as chocolate, caramel, orange, tropical, and berries. The continuous addition of new flavours is expected to drive growth in the spritzer industry during the forecast period. It is also expected that the spritzer industry will attract new consumers through new product additions. Various organic and natural varieties are available in the spritzer industry, which attracts young people who are new to alcoholic beverages. The market is expected to see productivity gains as demand booms, and its competitive advantage rises. Other factors boosting the growth of the product include rising population, increasing urbanisation, and rising demand for beverages.
Key Industry Players in the Global Spritzer Market
The report gives a detailed analysis of the following key players in the global spritzer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Hoxie Spritzer
- Union Wine Company
- Barefoot Cellars
- State Mineralbrunnen AG
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Origin |
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| Breakup by Flavour Type |
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| Breakup by Sales Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Spritzer Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 3.8% between 2024 and 2032.
The market growth is being driven by factors like rising population, increasing demand from youth, growing urbanisation, and the growing competition among the key players.
The wide range of flavours available in the market and growing urbanisation are the key trends helping in the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading origins of spritzer in the market are conventional and organic/natural.
The major flavour types of spritzer in the market are caramel, chocolate, tropical, citrus, and berries, among others.
The significant sales channels in the market are hypermarkets and supermarkets, departmental stores, traditional store formats, and online.
The major players in the global spritzer market are Hoxie Spritzer, Union Wine Company, Barefoot Cellars, and State Mineralbrunnen AG, among others.
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