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Sports tourism refers to a type of tourism that is related to engagement or participation in a sporting event. It can involve attending an international or a local sports tournament, participating in a sport, and visiting places with historical significance to sports, among others.
A key sports tourism market trend and dynamic is the increasing popularity of major sporting events, such as the FIFA World Cup, Formula One, Superbowl, and the Olympics, that attract both domestic and international travellers. Moreover, aggressive marketing strategies and expanding sporting infrastructure are also adding to the popularity of sports tourism.
Sports Tourism Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 609.42 billion.
The global sports tourism market is assessed to grow at a CAGR of 16.7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032, reaching a value of around USD 2,446.44 billion by 2032.
Major market drivers are the increase in number of sports events, availability of online ticket booking, and rise in disposable incomes.
The key trends of the market include the integration of AR and VR in sporting events, rising popularity of major sport events, and the growing trend of fitness-driven travel.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The different tourism types considered in the major report are active, passive, and nostalgia.
The competitive landscape consists of Navigo Tours LLC, BAC Sport Limited, DreamTeam Italy srl, Destination Sport Group Limited, Gullivers Sports Travel Ltd., AllSports International, Australian Sports Tours, Sportsnet Corporation Pty Ltd, DTB Sports Hospitality and Event Management Limited, Premium Sport Tours Pty. Ltd., XLSportsTours, and TravelOsports, among others.
Based on type, market segmentations include domestic and international.
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