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The global sports technology market size was around USD 20,268.47 million in 2023. The market is further estimated to grow at a CAGR of 11.2% in the forecast period of 2024-2032 to reach USD 52,737.01 million by 2032.
Sports organisations, leagues, and clubs have been deploying generative AI to optimise and analyse strategies, predict outcomes, and design training regimens for athletes.
The global sports technology market is rapidly growing, driven by an increased interest in sports by participants and viewers worldwide. A strong focus on audience participation and entertainment activities as well as the digital transformation of arenas and stadiums are expected to boost the deployment of advanced technologies in the sports sector.
Various sporting organisations, leagues, and clubs are also implementing advanced technological solutions for tracking players' performance and increasing their interaction with fans, which contributes to the sports technology market development.
The rising popularity of esports is stimulated by growing access to smartphones and the availability of free-to-play competitive games. A combination of computer vision and AI provides bookmakers with detailed information about the gamers’ decisions, allowing them to create more accurate odds. Esport teams also use machine learning to construct better practice strategies.
Sports Technology Market Trends
Sports Technology Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sports Technology Market Analysis
8.1 Global Sports Technology Historical Market (2018-2023)
8.2 Global Sports Technology Market Forecast (2024-2032)
8.3 Global Sports Technology Market by Sport Type
8.3.1 Outdoor Sports
8.3.1.1 Historical Trend (2018-2023)
8.3.1.2 Forecast Trend (2024-2032)
8.3.2 Indoor Sports
8.3.2.1 Historical Trend (2018-2023)
8.3.2.2 Forecast Trend (2024-2032)
8.4 Global Sports Technology Market by Technology
8.4.1 Internet of Things (IoT)
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Artificial Intelligence/Machine Learning (AI/ML)
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Augmented Reality/Virtual Reality (AR/VR)
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Sports Technology Market by Sports
8.5.1 Soccer
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 E-Sports
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Basketball
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Cricket
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Baseball
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Tennis
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 American Football/Rugby
8.5.7.1 Historical Trend (2018-2023)
8.5.7.2 Forecast Trend (2024-2032)
8.5.8 Golf
8.5.8.1 Historical Trend (2018-2023)
8.5.8.2 Forecast Trend (2024-2032)
8.5.9 Hockey
8.5.9.1 Historical Trend (2018-2023)
8.5.9.2 Forecast Trend (2024-2032)
8.5.10 Others
8.6 Global Sports Technology Market by Component
8.6.1 Software
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.1.3 Breakup by Type
8.6.1.3.1 On-Premise
8.6.1.3.2 Cloud
8.6.2 Services
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Wearable Devices and Sports Equipment
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Sports Technology Market by Application
8.7.1 Analytics and Statistics
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Decision Making and Team Analysis and Management
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Game Performance Analysis and Injury and Health Analysis
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Training
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Tactics and Simulation
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.6 Tracking
8.7.6.1 Historical Trend (2018-2023)
8.7.6.2 Forecast Trend (2024-2032)
8.8 Global Sports Technology Market by End Use
8.8.1 Clubs
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Sports Associations
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Leagues
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Coaches
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Others
8.9 Global Sports Technology Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Sports Technology Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Sports Technology Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Sports Technology Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Sports Technology Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Sports Technology Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 International Business Machines Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Fujitsu Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 SAP SE
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Oracle Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 NEC Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Fitbit LLC
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Apple Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Garmin Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Sony Corporation
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Cisco Systems, Inc.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Samsung Electronics Co., Ltd.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Huawei Technologies Co., Ltd.
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Panasonic Corporation
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Catapult Group International Ltd
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Zebra Technologies Corporation
16.2.15.1 Company Overview
16.2.15.2 Product Portfolio
16.2.15.3 Demographic Reach and Achievements
16.2.15.4 Certifications
16.2.16 Stats Perform
16.2.16.1 Company Overview
16.2.16.2 Product Portfolio
16.2.16.3 Demographic Reach and Achievements
16.2.16.4 Certifications
16.2.17 Infosys Limited
16.2.17.1 Company Overview
16.2.17.2 Product Portfolio
16.2.17.3 Demographic Reach and Achievements
16.2.17.4 Certifications
16.2.18 MicroTeam
16.2.18.1 Company Overview
16.2.18.2 Product Portfolio
16.2.18.3 Demographic Reach and Achievements
16.2.18.4 Certifications
16.2.19 Pixellot Ltd.
16.2.19.1 Company Overview
16.2.19.2 Product Portfolio
16.2.19.3 Demographic Reach and Achievements
16.2.19.4 Certifications
16.2.20 Miro AI
16.2.20.1 Company Overview
16.2.20.2 Product Portfolio
16.2.20.3 Demographic Reach and Achievements
16.2.20.4 Certifications
16.2.21 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports Technology Market: Key Industry Highlights, 2018 and 2032
2. Global Sports Technology Historical Market: Breakup by Sport Type (USD Billion), 2018-2023
3. Global Sports Technology Market Forecast: Breakup by Sport Type (USD Billion), 2024-2032
4. Global Sports Technology Historical Market: Breakup by Technology (USD Billion), 2018-2023
5. Global Sports Technology Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6. Global Sports Technology Historical Market: Breakup by Sports (USD Billion), 2018-2023
7. Global Sports Technology Market Forecast: Breakup by Sports (USD Billion), 2024-2032
8. Global Sports Technology Historical Market: Breakup by Component (USD Billion), 2018-2023
9. Global Sports Technology Market Forecast: Breakup by Component (USD Billion), 2024-2032
10. Global Sports Technology Historical Market: Breakup by Application (USD Billion), 2018-2023
11. Global Sports Technology Market Forecast: Breakup by Application (USD Billion), 2024-2032
12. Global Sports Technology Historical Market: Breakup by End Use (USD Billion), 2018-2023
13. Global Sports Technology Market Forecast: Breakup by End Use (USD Billion), 2024-2032
14. Global Sports Technology Historical Market: Breakup by Region (USD Billion), 2018-2023
15. Global Sports Technology Market Forecast: Breakup by Region (USD Billion), 2024-2032
16. North America Sports Technology Historical Market: Breakup by Country (USD Billion), 2018-2023
17. North America Sports Technology Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Europe Sports Technology Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Europe Sports Technology Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Asia Pacific Sports Technology Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Asia Pacific Sports Technology Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Latin America Sports Technology Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Latin America Sports Technology Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Middle East and Africa Sports Technology Historical Market: Breakup by Country (USD Billion), 2018-2023
25. Middle East and Africa Sports Technology Market Forecast: Breakup by Country (USD Billion), 2024-2032
26. Global Sports Technology Market Structure
The market attained a value of USD 20,268.47 million in 2023.
The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 11.2%.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 52,737.01 million by 2032.
The different sport types considered in the market report are outdoor sports and indoor sports.
The key regional markets for sports technology are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The end uses of sports technology include clubs, sports associations, leagues, and coaches, among others.
The applications include analytics and statistics, decision-making and team analysis and management, game performance analysis and injury and health analysis, training, tactics and simulation, and tracking.
The key players in the market include International Business Machines Corporation, Fujitsu Limited, SAP SE, Oracle Corporation, NEC Corporation, Fitbit LLC, Apple Inc., Garmin Ltd., Sony Corporation, Cisco Systems, Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Panasonic Corporation, Catapult Group International Ltd, Zebra Technologies Corporation, Stats Perform, Infosys Limited, MicroTeam, Pixellot Ltd., and Miro AI, among others.
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