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Report Overview
The global sports supplements market reached a value of nearly USD 24.20 Billion in 2024. The market is assessed to grow at a CAGR of 8.60% during the forecast period of 2025-2034 to attain a value of around USD 55.22 Billion by 2034. The market growth can be attributed to the increasing interest in veganism, the rising health-consciousness, innovative product launches, the rising trend of personalised nutrition, and the development of innovative formats.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- There is a rising consumption of sports supplements among not only traditional athletes but also wellness and fitness enthusiasts. According to Innova, 31% of global functional nutrition consumers surged their consumption of sports nutrition products in 2023, while 60% maintained their consumption. This is expected to prompt sports supplement companies to develop innovative formulas, delivery methods, and flavours to meet the evolving needs of customers.
- In 2022, 1 in 8 people in the world were obese. Hence, growing concerns regarding obesity and weight management are boosting the interest towards sports supplements that promote fat loss, appetite control, and metabolism. Moreover, obesity can lead to various health issues, including cardiovascular disease, diabetes, and joint problems, hence the growing awareness regarding these risks is expected to drive the development of sports supplements that focus on prevention.
- With an increasing number of customers embracing sports supplements, there is a growing interest in personalised nutrition. Brands are developing customised solutions based on specific needs of individuals, such as health conditions, fitness goals, or age groups. For instance, Persona Nutrition formulates a personalised supplement plan including minerals, probiotics, vitamins, and protein powders to meet the specific needs of an individual.
Global Sports Supplements Market Regional Insights
North America Sports Supplements Market Dynamics
As per a study by Glanbia Nutritionals, in the United States, consumers are utilising a range of sports nutrition products as pre-workout products (61%), post-workout products (52%), and intra-workout products (46%). The rising demand for protein-based supplements in the region also fuels the North America sports supplements market expansion. Besides, consumers in the region are increasingly seeking holistic wellness products that offer benefits such as stress reduction, immunity support, and mental clarity beyond athletic performance.
| CAGR 2024-2032 - Market by | Country |
| India | 11.6% |
| China | 9.7% |
| Brazil | 9.4% |
| Mexico | 8.0% |
| Australia | 6.9% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
| Germany | XX% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Saudi Arabia | XX% |
Europe Sports Supplements Market Trends
As per the sports supplements market regional analysis, flavour innovations and the rising popularity of less-sweet sports supplements in Europe are driving the market. The surging vegan population in the region is significantly boosting the demand for plant-based/vegan sports supplements. In October 2024, Designs for Health launched Performance Peptides, a plant-based bioactive peptide solution aimed at consumers interested in active nutrition. The protein supplement promotes muscle strength, endurance, recovery, and performance in the geriatric population. Furthermore, consumer purchases of clear protein powder in Europe surged by 216% in 2023 as compared to 2022. With advancements in protein technology, clear protein powders boast a refreshing taste and texture similar to juice and water, boosting their usage in sports nutrition products.
Asia Pacific Sports Supplements Market Overview
The sports supplements demand growth in the Asia Pacific is being fuelled by the growing health and fitness-consciousness and an increasing number of individuals aiming to improve their athletic performance. One in five (22.4%) Australian adults aged 18–64 years met their physical activity guidelines in 2022, a surge from one in six individuals in 2017-18. The surging popularity of gyms, fitness clubs, and wellness trends such as yoga and marathons in the region is further fuelling the market expansion. Besides, sports and energy drinks that combine energy-boosting ingredients with electrolytes, vitamins, and other performance-enhancing components are increasingly gaining popularity. In April 2023, Kirin launched its first Food with Function Claims (FFC) sports nutrition beverage with immune health benefits in Japan, tapping into active consumers’ demand for multifunctional products.
Latin America Sports Supplements Market Outlook
Latin America is home to a large number of young individuals engaging in endurance sports, bodybuilding, running, and fitness classes. This is driving the demand for sports supplements to support muscle performance, growth, and recovery. Improving internet penetration and rising digital literacy are prompting customers to purchase sports supplements from online channels due to their convenience and competitive prices. In addition to this, the rising focus on mental wellness and cognitive performance in the region is boosting the demand for sports supplements that support stress relief and improve focus.
Middle East and Africa Sports Supplements Market Drivers
Growing health and fitness consciousness in the region, driven by the rising prevalence of health issues like diabetes, hypertension, and obesity are fuelling the Middle East and Africa sports supplements market expansion. The rising participation in fitness activities, including running, gym memberships, and recreational sports, is surging the demand for sports supplements among fitness enthusiasts to improve endurance, boost energy, and surge performance during workouts. In addition to this, the rising number of sports events (2022 FIFA World Cup) is boosting customer interest in sports performance solutions, including supplements.
Sports Supplements Market Report Snapshots
Sports Supplements Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 24.20 Billion.
The sports supplements market is assessed to grow at a CAGR of 8.60% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 55.22 Billion by 2034.
The major market drivers include rising population, growing urbanisation, rising disposable incomes of the consumers, increasing availability of health clubs and gyms, and the changing lifestyles of the consumers.
The rising number of consumers choosing sports as a career and the increasing awareness of fitness along with the growing adoption of balanced diets are the important trends observed in the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading nature types in the market are organic and conventional.
The major types of sports supplements in the market are protein and non-protein.
The significant distribution channels in the market are hypermarkets and supermarkets, pharmacy and drug stores, specialty stores, and online, among others.
The key players in the global market for sports supplements are Hormel Foods, LLC, General Nutrition Centers, Inc., Post Holdings Inc., and Cardiff Sports Nutrition Limited, among others.
High competition leading to price wars, dependence on marketing and endorsements, and stringent regulations and compliance requirements in different regions will hamper the market growth.
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