Base Year
Historical Year
Forecast Year
The global sports sponsorship market size attained a value of USD 76.33 billion in 2023. The market is further expected to grow at a CAGR of 8.70% between 2024 and 2032, reaching a value of USD 161.12 billion by 2032.
| Global Sports Sponsorship Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 76.33 |
| Market Size 2032 | USD Billion | 161.12 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 8.7% |
| CAGR 2024-2032 - Market by Region | Asia Pacific | 9.4% |
| CAGR 2024-2032 - Market by Country | India | 9.8% |
| CAGR 2024-2032 - Market by Country | Brazil | 9.1% |
| CAGR 2024-2032 - Market by Type | Digital Activation | 9.6% |
| CAGR 2024-2032 - Market by Application | Competition Sponsorship | 8.5% |
| Market Share by Country 2023 | Italy | 2.3% |
Sports sponsorship refers to a commercial activity in which an individual or organisation provides financial assistance to a sporting event. It is considered to be a positive public relations (PR) strategy which enables brand visibility and awareness, which in turn leads to a greater customer loyalty.
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Based on type, the sports sponsorship market segmentation is signage, digital activation, and club and venue activation, among others. On the basis of application, the market is classified into competition sponsorship, and training sponsorship, among others. The regional markets for sports sponsorship are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global sports sponsorship market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
The signage segment, based on type, accounts for a healthy share of the sports sponsorship global market. Display of sponsor signage is becoming a common occurrence across sporting events, as it is considered as feasible and practical method of promoting a brand and enhancing the reputation of a sport. Emergence of digital signages across stadiums is likely to generate a greater revenue in the market for sports sponsorship in the forecast period.
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Based on region, Asia Pacific is likely be a fast-growing region in the market for sports sponsorship in the forecast period, driven by the growing expansion of the sporting sector across emerging economies such as India. For instance, the Indian Premier League in India is a popular sporting event among youngsters. In addition, the favourable policies of various governments encouraging sports among millennials are further expanding the opportunities for the market for sports sponsorship in this region.
| CAGR 2024-2032 - Market by | Country |
| India | 9.8% |
| Brazil | 9.1% |
| China | 8.8% |
| Canada | 8.1% |
| UK | 8.0% |
| USA | XX% |
| Germany | 7.2% |
| Italy | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Mexico | XX% |
| Japan | 7.0% |
| France | 6.8% |
Nike Inc. is a multinational corporation which is engaged in designing, developing, and manufacturing footwear, sports apparel, accessories, and services, etc. This company was founded in 1964 and is headquartered in Oregon in the United States.
Adidas AG is one of the largest sporting goods manufacturing companies which produces athletic apparels, footwear, and accessories, among others. It was founded in 1924 and is based in Herzogenaurach, Germany.
The Coca-Cola Company is a multinational corporation that markets and sells several alcoholic and non-alcoholic beverages and is best known for producing the coca cola beverage. The company was established in 1892 and is headquartered in Georgia, United States.
Other market players include Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of USD 76.33 billion in 2023.
The market is estimated to grow at a CAGR of 8.70% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 161.12 billion by 2032.
The increasing popularity of various sports across the globe, rising sponsorship expenditure of organisations in different fields, and growing demand for signages and digitalised sponsorship programmes are the major drivers of the market.
The key trends in the market include the rapid digitalisation across emerging economies giving rise to online fundraising for sports, penetration of advanced equipment and technologies in sponsorship modes, and improving standards of living.
Signage, digital activation, and club and venue activation, among others, are the different types of sports sponsorships in the market.
Competition sponsorship, and training sponsorship, among others, are the major applications of sports sponsorships in the market.
Nike Inc., Adidas AG, The Coca-Cola Company, Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others, are the key market players, according to the report.
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Vietnam
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+84865399124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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