Global Sports Events Market Report and Forecast 2024-2032

Global Sports Events Market Outlook

The global sports events market size is projected to grow at a CAGR of 11.8% between 2024 and 2032. The major drivers of the market include increased generation of tax revenue and widespread utilisation of social media for promotion and advertisement of the events.

Key Trends in the Market

Sports events refer to athletic contests, games, or races that involve two or more competitors, with the winner being decided by placement or score. These competitive events usually rely upon the rules by sports organisations or national bodies. The exhilarating experience brings together sports enthusiasts to share their excitement and witness the competition.

• The increase in tax revenue generation and local economic activities with the support of different sporting events is supporting the market expansion. The economic benefits offered to the host city by the occurrence of such events is boosting their popularity and aiding the sports events market growth.

• The advancements in ticket booking including online booking, video conferencing, and texting, among others have made transactions and communications more efficient and cost effective in real time, enhancing customer convenience, and boosting the market expansion.

• The widespread utilisation of social media for the promotion and advertisement of the sports events and live streaming is providing lucrative growth opportunities to the market. Social media participation allows teams and players to increase engagement rates by communicating with their fans.

Global Sports Events Market Analysis

On the basis of revenue source, the market is divided into ticket sale and sponsorship, among others. Based on age group, the market is classified into below 20 years, 21-40 years, and 41 years and above.

On the basis of region, the sports events market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Platinium Group S.A.M. 

• Ace Ticket, LLC 

• StubHub, Inc. 

• ScoreBig 

• Bigtree Entertainment Pvt. Ltd. 

• Ticket City, Inc.

• TickPick LLC 

• Ticketek Pty Ltd. 

• SeatGeek, Inc. 

• Eventbrite, Inc. 

• Others

Market Share by Age Group

The 21-40 age group is anticipated to account for a significant sports events market share owing to their active participation in in different events including conferences, exhibitions, seminars, and concerts, among others. The preference for socialisation and presence of disposable incomes among the individuals of age group 21-40 years are some of the major factors bolstering their participation in different sports events.

Market Share by Region

The Asia Pacific is expected to witness significant growth in the coming years. This growth can be attributed to the increasing popularity of various sports events in Singapore, South Korea, Indonesia, Thailand, and Hong Kong. The increasing penetration of internet and growing popularity of social media allows sports enthusiasts to remain updated about the upcoming events, bolstering the sports events market demand.

Competitive Landscape

Platinium Group S.A.M., headquartered in Monaco, is a ticketing technology and event management company that was founded in 1985. The company specialises in luxury travel and ticketing brokerage. Their success is built upon simplicity and customer centric approach.

Ace Ticket, LLC, headquartered in Boston, United States, is a ticket agency that provides tickets for theatre and sports events and concerts. The company was founded in 1979 and is specialises in hard-to-find tickets for various types of events.

StubHub, Inc., headquartered in Utah, United States, is a software development company that is dedicated towards providing individuals around the globe that freedom to access and connect through various live experiences.

Other sports events market key players include ScoreBig, Bigtree Entertainment Pvt. Ltd., Ticket City, Inc., TickPick LLC, Ticketek Pty Ltd., SeatGeek, Inc., and Eventbrite, Inc., among others.

Key Highlights of the Report