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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Sports Drink Market Size
The global sports drink market size reached approximately USD 25.14 billion in 2023. The market is further projected to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 36.72 billion by 2032.
Key Trends in the Market
Sports drinks refer to beverages that are full of electrolytes such as potassium and sodium and water. Various sports drinks also contain carbs and are manufactured by various brands. These beverages are designed to be consumed after, during, and before exercising and help the body in rehydrating and replenishing the lost nutrients.
- The increasing emphasis on fitness and health is bolstering the global sports drink market growth as sports drinks aid individuals in replenishing their fluids, electrolytes such as magnesium, sodium, calcium, and potassium, and glucose after strenuous workouts as well as improve exercise performance and delay fatigue.
- The increasing investments by the key market players towards the development of clean labelled sports drinks owing to the rising consumer demand are providing lucrative growth opportunities to the market. This increase in demand can be attributed to the rising health concerns and for improving the management of allergens.
- The rising collaborations between sports drink manufacturers and professional athletes are supporting the market expansion. Celebrity endorsements increase brand awareness in long term and sales in short term. Additionally, various companies are also collaborating with fitness influencers and content creators across different social media platforms in order to increase their reach to their target audience.
Sports Drink Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached a value of approximately USD 25.14 billion in 2023.
The market is projected to grow at a CAGR of 4.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 36.72 billion by 2032.
The major market drivers include increasing investments by the key market players towards the development of clean labelled sports drinks and rising availability of sports drinks across various online and offline distribution channels.
The key trends fuelling the growth of the market include rising celebrity endorsements and increasing emphasis on fitness and health.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant distribution channels include online and offline.
The key players in the market are PepsiCo, Inc., The Coca-Cola Company, BA Sports Nutrition, LLC, GoodSport Nutrition, LLC, AJE Group, BioSteel Sports Nutrition Inc., Suntory Beverage & Food Limited, PacificHealth Labs, and Abbott Laboratories, among others.
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