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Offline distribution channels are expected to account for a significant sports drink market share owing to the consumer preference for product inspection prior to purchase especially in the case of foods and beverages. Consumers prefer to inspect the packaging and the conditions of the beverage, verify expiration dates, and confirm the ingredients of the sports drinks. The physical shopping experience supports social interactions and helpful professionals enhance the shopping experience while helping in avoiding potential inconveniences that can be caused by shipping delays in the case of online shopping.
North America is anticipated to witness significant growth over the forecast period. This growth can be attributed to the rising health concerns and increasing preference for athletic activities in the region. The growing requirement for clean labelled food and beverages is also supporting the market expansion. Strong presence of various key market players and strategic mergers and collaborations between companies are offering lucrative growth opportunities to the market. The rising adoption of social media campaigns by manufacturers for reaching out to the target clientele is further bolstering the sports drink market demand.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 25.14 billion in 2023.
The market is projected to grow at a CAGR of 4.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 36.72 billion by 2032.
The major market drivers include increasing investments by the key market players towards the development of clean labelled sports drinks and rising availability of sports drinks across various online and offline distribution channels.
The key trends fuelling the growth of the market include rising celebrity endorsements and increasing emphasis on fitness and health.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant distribution channels include online and offline.
The key players in the market are PepsiCo, Inc., The Coca-Cola Company, BA Sports Nutrition, LLC, GoodSport Nutrition, LLC, AJE Group, BioSteel Sports Nutrition Inc., Suntory Beverage & Food Limited, PacificHealth Labs, and Abbott Laboratories, among others.
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